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Meet Ryan Englin of Core Matters in North Phoenix

Today we’d like to introduce you to Ryan Englin.

Thanks for sharing your story with us Ryan. So, let’s start at the beginning and we can move on from there.
After graduating college with a degree in International Business and Human Resource Management in 2001, the job market was bleak. I was able to find a job as a loan officer with a local mortgage company. I was taught sales and marketing to develop my pipeline of leads. During this process, I was able to take my background in IT and web development and use it to automate and systematize my business. Eventually, I was teaching other loan officers what I was doing so they could spend more time serving their clients and less time on sales and marketing.

After a disabling car accident I took a position in mortgage operations and spent time learning to develop systems and processes to support scaling growth within the company. After the bubble burst in 2008, I began to think about a new career. One where I could develop the process to best serve my clients.

In 2011, I started Inspire Business Concepts and our purpose was to develop marketing strategy and marketing processes for small business owners. With digital marketing leveling the playing field when it comes to marketing budgets, developing these processes for small business owners seemed like the next step in our evolution.

After a couple of partner splits, the company continued to evolve. And in January 2017, after a casual conversation with a client, we learned about a struggle most of our clients were facing. They didn’t know where to go for help and they didn’t know how to solve the problem themselves. The struggle was a real problem in the field service industries, especially for companies who served the residential market.

How could the find and attract the best employees to their company?

After some very early successes, I made the decision to focus all of our efforts on recruitment marketing. We simply take the digital marketing activities we’ve been doing for years and apply them in a different way to effectively marketing to and attract the right people for our clients.

And in the summer of 2017, we officially rebranded our company to Core Matters so we can help our clients focus on what matters most in their organization – the right people.

And in a small stroke of irony, I’m actually using my HR degree for the first time in my professional career.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I detailed some of the struggles in the last answer. I would say the biggest struggle I’ve had is finding a niche that I could serve better than anyone else. It took almost 7 years, acceptance into the EO Accelerator program, 2 partner splits, and a ton of other mistakes before I found who I could serve better than anyone else and love doing it.

I also started a family during this time and now have 2 children. I’ve also struggled with health issues over the last few years.

So let’s switch gears a bit and go into the Core Matters story. Tell us more about the business.
Core Matters is a marketing agency focused on helping home service companies find, recruit, and retain the right people for their company. We apply our expertise in marketing planning and strategy with an outside the box mindset in digital marketing to create an effective and sustainable pipeline of applicants for our clients.

Our clients value the relationship we have with them. We consider ourselves a partner and look to build lasting relationships even if it means evolving our services to adapt to their changing environment.

Currently, the company consists of myself and my wife. Besides being a full-time stay-at-home mom, she helps with the marketing strategy and research and development. We test every one of our processes on Core Matters before we share it with our clients.

While we only provide a very narrow suite of services to our clients, we take a very holistic approach when consulting with them. We understand the impact marketing has on the entire organization. We’re also not into the fads and believe we need to find creative ways to deliver on sustainable marketing processes.

Has luck played a meaningful role in your life and business?
I believe we create our own opportunities and there are no coincidences. I’m just a piece of a bigger plan. That said, I have met some people who have had a dramatic impact on my professional and personal career.

I met my sales coach through one of his employees at a networking event and it wasn’t until a year later we finally met. His coaching and mentorship has been critical to my business and without it I likely wouldn’t be in business today.

I was introduced to EO Accelerator by both my sales coach and my attorney within days of each other. The program was more than I had hoped for and has been instrumental in my picking a niche and deciding to split from my business partner.

And because of my acceptance to play a last minute game of golf, I was paired with an EO member who spent 4 hours challenging me to pick and define my niche so I could focus my efforts. Without that event I may have never decided to focus my business in the direction I have.

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