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Meet Christina Rosepapa of Rosepapa Creative in Gilbert

Today we’d like to introduce you to Christina Rosepapa.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
When I started in the graphic design field, I was a small minority of women in the workplace. I started my career right out of college with a BA degree in Liberal Arts. I always wanted to be a designer/artist. I worked as a graphic designer in desktop publishing for a large historical book publisher in California. I worked there for 10 years and became an art director.

It was an exciting time in early desktop publishing. Design work and production was streamlined through Adobe programs (we were among the first in the industry to use Illustrator, Quark, Photoshop and other creative applications).

During the ten years, I married and we started our family. I left my job and we moved to Washington State. I had gained a lot of experience and went on to work for a variety of healthcare and professional services companies in corporate communications. Here, I would design ads, brochures, and marketing support materials.

As businesses discovered the value of taking their brand online, I had several requests to build websites. Prior to this time, I had no experience in website design, usability, programming and all the dozens of details that go into building a website.

I was excited to learn everything I could and went back to school in the evenings to the University Of Washington web multimedia certificate program in Seattle.

Upon completion, I started working for a technology company, Crystal Point, in the Seattle area combining web design with creative design and marketing.

A few years later, job opportunities called our family to Gilbert, Arizona. I had the opportunity to work at Infusionsoft for a few years as the web and graphic design supervisor and learned so much about Digital Marketing.

I loved the pace, creativity, and challenges. Working with all the small business owners, I caught the entrepreneurial bug and left Infusionsoft to start Rosepapa Creative. This year marks our 10th year.

I feel very fortunate. The clients I’ve worked with over the years and the relationships I’ve built are the best part of my business!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
When I started in my business, social media and digital marketing were still the Wild West. It was a foundational time for startups. No one really knew how big it would be. There were no smart phones to pull up info in a second. Research was more tedious. There wasn’t a guidebook. Companies were jumping in and figuring it out as they went along. Social media (Facebook, Twitter at the time) were just getting launched. Some businesses felt it was a waste of time.

The struggle starting out was the lack of info and the struggle now is too much info.
It’s challenging for a brand to stay relevant with all the online noise.

It was also challenging to overcome the preconceived notions about females in the technical space. So many times I would hear ‘just call your web guy’. Ten years ago, there were very few females in technology and website design. Today there are many more females jumping into website design and I love to see that.

Please tell us about Rosepapa Creative.
Rosepapa Creative specializes in web design, branding and creative marketing for small business owners. Our approach is to look at the whole picture and integrate all the elements together. Instead of piece by piece, we take a holistic approach. The design for the website, brand feel, brand voice, content strategies, email marketing, and social media.

Our goal is to present a clear picture of what our client offers in a professional, creative and relevant manner. We’re very strategic about this.

This starts with listening and truly understanding what the business needs. Because we have worked with dozens and dozens of small business in Arizona and beyond we have an expertise and hands-on experience.

We also feel building good client relationships set us apart. Many clients come back to us for several projects. Most of our business is word of mouth. Over the years the relationships in our community have become what we enjoy most. We’re involved in local networking groups in and around Gilbert, AZ.

After hours, Christina is involved in the local arts and promoting art shows for fundraising purposes.

If you had to go back in time and start over, would you have done anything differently?
I would have taken more risks in the beginning. I’ve always been cautious. I have a hard time letting go of having my hands on everything. Now, I hire as I need to and focus on the tasks in my company that I do best.

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