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Meet Chris Tyche of West Valley

Today we’d like to introduce you to Chris Tyche.

Hi Chris, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My story in photography began during the pandemic. I have always been into photography. However, during the lockdown, I was stir crazy and needed something to keep my creativity flowing along with some sanity. Photography was a solo activity that would allow me to capture the beauty around me even during a difficult and scary time. I had a long-time Facebook friend who had gained some celebrity with his television show and successful business, and I was allowed to do some show coverage. That would lead to a desire to push my skill envelope and create a business doing what I enjoy. I started TakePx Photography in 2020 and have been busy grinding away trying to build my business, clientele, and brand. I have covered many different content genres and expanded to videography in the last year. My style is eclectic, technical, bold, and colorful. I enjoy creating perspective and trying different looks with my photography. I don’t want my images to look like you’ve seen. I have been published in magazines and on client websites. My advice to anyone coming up and still trying to break into this area of interest is to avoid comparisons and focus on your work, skill, and the technical aspect of photography. The rest will work out.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been fairly smooth?
The road has not been smooth. In my prior statement, I would offer advice to a new photographer to avoid comparisons. With content creation, comparing yourself to others will lead to feelings of doubt and undermine your desire to continue doing what you love. Another frustration we face is the sheer number of existing and a flood of new photographers as more people move to Phoenix from other areas. Competition is fierce here in this market. One post in a local community group on Facebook can yield forty-plus replies from people trying to capture work on every post.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
Photography is not my primary source of income. I work as a business development manager for a global automation manufacturer. I have been an automation technician and refrigeration mechanic most of my life. As you can imagine, there isn’t a large creative outlet with a career of that nature. I have been able to apply my experience in content creation to making YouTube and training videos for my employer to use. I am known for being highly detail-oriented and very technical. I believe that lends to my swift growth in photography and ability to do so many different styles in a relatively short time. As a result, I am known for manipulating lighting in portraits, difficult low-light images, and unique perspectives. I am known for approaching images with a different point of view than some might see looking at the same scene.

Do you have recommendations for books, apps, blogs, etc.?
YouTube, Instagram, and Facebook have all applied the “village raising a kid” mentality with the skills I have developed. I love to read web articles about photography, I study every aspect of photography as well, even sometimes stretching into equipment brands I don’t own and styles I don’t cover to learn something new.

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