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Meet Cathleen Daly

Today we’d like to introduce you to Cathleen Daly.

Cathleen, before we jump into specific questions about your work, why don’t you give us some details about you and your story.
For as long as I can remember, I have always been a creative type (whether I realized it at first, or not). Growing up, I was initially drawn to the arts world through dance and fashion design. As I grew older, those passions evolved into an overall love for visual aesthetics whether it be film, architecture, books, art, travel, etc. Those passions then found ways to creatively influence my career path, which have lead me to various roles and opportunities in marketing, nonprofits, and politics.

Now, where does blogging fit into all of this? I discovered blogging in high school after attending a conference with Teen Vogue in New York City. One of the speakers, Emily Weiss from Into The Gloss, was speaking on how her business was created from starting a blog. I was inspired and I knew that I wanted to give blogging a try. Once I got home though, I had no idea what I was doing. I had always loved writing, but I didn’t know what to write about — I just knew I wanted to figure this “blogging thing” out.

A few years later (and a few different blog names, ideas, visions), I landed on, Discovering Daly.

Now, how did I get there? It came by way of reflecting and digging deep into who I wanted to be as a writer, content creator, and an individual. During that time, I realized that throughout my entire journey thus far, both personally and professionally, the common theme I encountered in my life on the daily was, “Discovery.” I also have an affinity for plays on words so I had to incorporate my last name “Daly” pronounced “daily.”

And that is how my blog, Discovering Daly, came to be. I never wanted to be someone who was defined by one single category or niche. I never wanted to feel limited in my writings to JUST being a food, fashion, travel or design blogger. I, instead, wanted to have a blog that was as ever-changing as I found my life to be. Every day, I am blessed to discover new passions, relationships, adventures, lessons, and so much more — and I wanted my blog to reflect that.

I LOVE being a part of the blogging world, especially in Phoenix, where I currently reside. The Phoenix blogger community has opened up so many opportunities for me to become deeper connected with people, communities, brands, and local businesses. Blogging is fun, and allows me the freedom to creatively express myself regardless of the industry or city I may reside in.

Ultimately, my greatest hope for my blog is that it inspires others to learn how to enjoy and grow as they travel through their own personal journeys of discovery.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I think for bloggers and content creators, there is an expectation to meet a certain number of posts, likes, comments, etc. The biggest struggles for me as a blogger that I learned to overcome were establishing consistency in my posting times and not getting phased by the internet’s “expectations.” I am not the type of person who can force or schedule her own creativity. When inspiration hits, I write and I share. When it doesn’t, I don’t force it or try to make something up to meet a post requirement. My consistency lies in the content I post rather than how many times I post a month.

Now, maybe that is not the right formula to use if you want to run a very successful blog, and maybe the reason why I need to wait for inspiration to hit is because I have always placed blogging as more of a passion project rather than my sole job. I am currently working full-time on my Master’s degree in Government and Policy, pursuing my professional career, trying to be the best mom I can be to my two cats, and balance my woman-on-the-go-who-likes-having-a-lot-projects-going-on outlook on life — all of which continue to fuel the content for my blog (phew, that was a mouthful!)

At the end of the day, I want my blog to be fun for me, and for it to not feel like a chore. I want my content to be purely authentic, from the heart, and in-the-moment rather than be a rigorously scheduled “Motivation Monday, “How-To Tuesday”,“What-To-Do Wednesday”, etc. type of blog (note: I have nothing but admiration and respect for bloggers who can pull that off on a consistent basis!). So, maybe someday will find a way to balance consistency and creativity? Follow along on the blog to find out how it goes 😉

We’d love to hear more about your work/blog.
My blog is a very accurate visual representation of who I am and what I am passionate about. Now, it’s not my entire story because there is only so much you can share via the internet. However, my passions and stories are real, my style is mine (unless noted that there was a stylist involved), and the causes/brands I support align with what I believe in.

As far as the ways in which others can work with me:

Collaborations: I love collaborating with creatives (photographers, artists, designers, etc.)

Local Culture & Travel: I love spotlighting local communities (restaurants, hotels, businesses, etc.)

Causes/Organizations: I love supporting causes that make the world a better place (foster care, adoption, community outreach, mentorship opportunities, etc.)

Events/Speaking: I love finding ways to elevate and promote what others are doing (sharing my story, sharing others stories, promoting on social media, being the cheerleader)

Wish List: I want to get into more styling and creative directing (shoots, commercials, videos, window displays, the list goes on!)

I think it’s so easy in the online world to fake authenticity and I don’t ever want to get caught up in that. As a brand and a blogger, I am proud that my passion lies in being authentic and true in my messaging through and through. I won’t ever promote a product or a brand I don’t believe in for the sake of likes, money, or followings. In fact, I like touting products and brands just because I like them (not because there were any deals being made in the background) — and if a partnership happens to comes out of that, then that’s amazing! I desire to align myself with people, brands, and companies that align with who I want to be and what I want to represent in this world.

What moment in your career do you look back most fondly on?
The proudest moment of my career thus far has been my ability to say, “YES!” to the opportunities around me. Whether it’s attending a random industry event, asking for a meeting with a person I admire, or jumping into a new career opportunity — all of the times I have said, “YES!” are adding up and creating a beautiful story of learning and growth for me. Every “YES!” has been backed by lessons on how to discern, seek advice, and have faith. If you choose to exercise all of the aforementioned when you come to a fork in the road, I fully believe that you truly have nothing to lose in saying, “YES!” when new opportunities come knocking at your door!

Contact Info:

  • Website: discoveringdaly.com
  • Email: discoveringdaly@gmail.com
  • Instagram: discoveringdaly
  • Facebook: discoveringdaly
  • Twitter: discoveringdaly
  • Other: pinterest.com/discoveringdaly


Image Credit:

Rachel Fischer Visuals, Cactus Life Photo, Gen Alexander Photography, Nicole Bowman Photography, Schyler Anderson, @TheRazKazi, Jillian Lenser

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