Today we’re excited to introduce you to Caitlin Strempel. Caitlin is a Digital Strategy Expert & CEO of Rising Ranks Digital and is also a content partner. Content partners help Voyage in so many ways from spreading the word about the work that we do, sponsoring our mission and collaborating with us on content like this. Check out our conversation with Caitlin below.
Caitlin, it’s been too long since we last connected. Thanks so much for taking the time to share your thoughts with our community again. Some readers might have missed our prior conversations, so maybe you can kick things off for us with a quick intro?
I am the founder and CEO of Rising Ranks Digital, an SEO and digital strategy agency based here in Phoenix, Arizona! I launched my business shortly after one of the most devastating times of my life when had to unexpectedly take our 2-month old son to the hospital for a heart procedure (he is happy and healthy now!). It made me realize that I was letting the small fears in life hold me back and that I was no longer available for playing small.
Alright, so we’d be so deeply grateful if you could share some of your expertise and insights with our readers. To start, maybe you can share your views/vision for the future of marketing in 2021 and beyond?
With ad costs rising and the social space becoming a “pay to play” space, the future of marketing, and what will be pivotal for marketing your business in 2021 is content creation and repurposing! It’s a great way to get found by new consumers, serve and make an impact, and develop omnipresence in your business. The majority of website traffic coming to all of our clients’ websites are from their high-quality blog posts getting found on Google, which is traffic looking to purchase quickly!
Why should SEO be a part of your marketing plan?
SEO is completely overlooked in most industries. While it’s an investment and long-term play, the results are long-term too! Once you’re at the top of Google, the traffic keeps coming to your website on autopilot. Ads, while important, are much more saturated, and when you stop investing in paid ads your traffic stops too! If you optimize your website and content appropriately and effectively, you hit consumers who are actively looking to purchase what you have to offer. If your competition shows up for these people in search engines and you don’t, you are missing out on some serious growth and money.
What advice do you have for business owners and entrepreneurs?
Follow your passion! Sometimes it doesn’t always make sense but I’ve found that my most successful projects, marketing campaigns, product launches, blog posts, etc. always come from me following my intuition and FUN!
Are there any new projects your company is working on?
Yes! There are so many fun launches in our future. We are launching a new podcast in 2 weeks called “How I Scaled Service” where we talk to successful business owners in the service-based industry and their biggest secrets in reaching multiple 6-figures and beyond! We also just launched a new service package. It’s our Content Package where we write blog posts for you every week (with SEO best practices of course), uploaded them to your website and optimize them for SEO, and then repurpose that post for multiple social media posts, featured articles, and emails! It’s the fastest way to get found online, be omnipresent, and become more visible online. You can reach out to me personally with any questions about the above at firstname.lastname@example.org!
What are you looking forward to in 2021?
I’m looking forward to growing our company in a really feel-good way! in 2020 we’ve established some incredible processes and systems to help our business run smoothly and scale quickly… now it’s time we put it to use! My husband and I are also expecting our second child in August, so I am looking forward to slowing down and getting in some newborn snuggles.
Any advice for moms looking to start a business?
If you have a burning desire for more, you will be supported! What’s a better way to thank the universe for just being alive than going after your dreams and living BIG! Women get so scared to start businesses (me included) but it will start off slow. You will probably get some work for just a few hours a week at first, which will give you time to adjust to your new venture. Also – ALWAYS ask for help. Whether it be from your partner, nanny, frozen meals or someone to support you in your business.
Thank you so much again for sharing all of this with us. Before we go, can you share with our readers how they can connect with you, learn more or show support?
I would LOVE to connect with anyone who feels called to stay in my world a while. Our website is: https://www.risingranksdigital.com/
You can Join our Facebook Group at: https://www.facebook.com/groups/risingranks
- Website: https://www.risingranksdigital.com/
- Facebook: https://www.facebook.com/groups/risingranks
- Linkedin: https://www.linkedin.com/in/caitlinstrempel/
- Youtube: https://www.youtube.com/channel/UCPxsK2At8lCCd42JHeNw3ZQ
- Other: TikTok: https://www.tiktok.com/@caitlinstrempel?
Fem Force Photoshoots with Stacey Poterson