Today we’d like to introduce you to Caeland Mosley.
Hi Caeland, so excited to have you with us today. What can you tell us about your story?
My name is Caeland Mosley. I am originally from Las Cruces, New Mexico; I study small business and graphic design at Glendale Community College and have studied graphic design for 8 years. I remember when I was in my first year of College at Dona Anna Community College. I got into graphic design as a hobby and a tutorial. I had no intention of becoming an expert at it. I finally got serious about it and learned everything graphic design was about. I have always liked clothes and shoes.
I worked at Zumiez. Just about every payday, I would buy at least one t-shirt. I saw t-shirts as art and looked at them as purchasing an art piece. One of the brands I would buy at Zumiez is called The Hundreds Another, Diamond Supply, and Billionaire Boys Club. I always saw clothing as art. I didn’t realize I was an artist and wasn’t good at drawing, yet I Knew how to put things together creatively. I always thought an artist was about drawing and painting I realized there were other aspects to it. I moved to Arizona in 2017 and transferred to Glendale Community College. I noticed that the curriculum was different than that of Dona Anna Community College and more advanced. It made me a more well-rounded graphic designer. I took mainly Art and Design classes. Everything I learned from graphic design started to add up and pushed me towards fashion design.
In 2018 I wanted to start a clothing line because I have always been fascinated by clothing. I still didn’t have a name for it or what purpose the clothing would serve. I started to think about it while I was at school; one day, it came to me, and I came up with the name Natrl Kngz. I rushed to the computer lab and began working on a logo for the line. I still wasn’t sure what the clothing line’s message would be. I started to work on some T-shirts putting my designs together, and they began to sell. I later came up with the message to create this clothing line for “dreamers and go-getters.”
I thought “dreamers and go-getters” deserved to have a luxury clothing line designed for them. I then became influenced by other high-end fashion lines like Louis Vuitton, Christian Dior, and Coach. I studied how they stayed relevant for so long and how the designers used innovative ways to make clothing and luggage more secure and appealing. I got into Entrepreneurship and took a course in Small Business. I learned the business aspect, financial and marketing of running a clothing line. I finally made Natrl Kngz an official clothing brand on March 16, 2020.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It hasn’t always been an easy road. I sacrificed hanging out with friends and other favorites that weren’t taking me anywhere. I learned that if something is worthy of sacrifice, it will yield its reward. So I could design different clothing items, I learned how to design and draw different articles of clothing, thanks to the art classes I took in the past. In one of my art classes, I remember when we first walked through the door and took our seats, we had a quick start exercise to get our creativity revved up. We had to draw what we did over the weekend in detail to as best of our ability. I started pretty bad but eventually got good at being detail-oriented. Everything in life is a process. If you want to be successful, you cannot cheat the process. There is no easy way around it.
You have to go through it. I remember selling my shirts in mall parking lots on my off days in Arizona heat to get my creations out there and into the public hands. When Covid first hit, my sales diminished, which affected my profits. When things started to go back to normal, my sales were still in a slump because after the pandemic, prices of goods and gas started to inflate. I had to compete with Inflation, and when you are still considered a start-up and have to compete with grocery store prices skyrocketing and gas prices doing the same thing. You have to go back to the drawing board and figure out how to get your metrics back to how they were or better. I did just that I got my metrics up and donated t-shirts. I learned to pick my battles. If it is going to get me to the desired goal, then I will fight, but if it is not going to serve me any good, I won’t pay it any mind.
Appreciate you sharing that. What should we know about Natrl Kngz, LLC?
Natrl Kngz is luxury clothing that was made for Dreamers and Go Getters. Anyone is more than welcome to support Natrl Kngz. I wanted to create a luxury clothing line with the message to dream big, reach for the stars, and that whatever you want out of life is possible with hard work and dedication. I firmly believe that what you do today will affect tomorrow. Natrl Kngz specializes in T-shirts. This is what I am known for. But there will be more products to purchase. The products that will be available are shirts and hoodies, and then we plan to branch off into sneakers, jeans, and other clothing articles.
I want to get into household items and skincare as well. I want the best for myself and my customers as well. I intend to bring luxury items that give off a sense of grandeur. I already thank those who have supported Natrl Kngz. It means a allot to me even if I just sold one item that still means so much to me. That tells me I am doing something correctly, if it is the design, the price, or how trendy these items are or have the potential to be. T-shirts are donated to homeless shelters and cleaning up the earth. I was motivated by other fashion lines and musical artists, such as Billionaire Boys Club, founded by Pharrell and Nigo; Louis Vuitton, founded by Louis Vuitton; and Coach, founded by Miles Cahn. Rene Ramillon and Andre Vincent founded Moncler. I am inspired by musical artists Pharrell Williams, Kanye West, Big Sean, and Jay Z.
How would we have described you growing up if we knew you were growing up?
I enjoyed playing outside in the mud with my Tonka Trunks and Dinosaurs as a kid. I rode bikes. I didn’t care too much for homework six; a year-old boy would choose homework over playing outside and getting dirty. I have raised in the church; my great uncle Clarence H. Fielder was a Black History professor at New Mexico State University. He was also the caretaker of the oldest African American Church in Las Cruces. The church’s name was called Phillips Chapel CME. It was built and founded in 1912 by my Great Great Grandmother and Great Great Grandfather, Ollie and Daniel Hibler. My mom and I were members of the church.
Sunday dinners were the best prepared by my mom. I was always looking forward to that growing up. I still like to dress and have a swagger. Even as a youngster, I still had my sense of fashion, and it was pretty cool, to be honest. I love basketball and want to be drafted into the NBA someday. I worked on handles footwork and athleticism. I looked up to great NBA players like Steve Nash, Allen Iverson, Russel Westbrook, Harlem Globe Trotters, and AND ONE. One player I looked up to from AND ONE was named Skip to My Lou. He was so creative with his handles. I mimicked him and his handling ability. I looked up to Russel Westbrook because people would say I played like him, and I could see how I was ruthless and domineering on the court. I was an avid ball player and highly skilled who loved the game and still does, even though I hung up my KD’s and traded them to focus on Graphic Design and Fashion Design.
- Clouds and Halo Tee $60.00
- Dash Tee Red and Black $60.00
- Lines Tee in White $60.00
- Instagram: NatrlKingz