Today we’d like to introduce you to Brad and Kat Moore.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Our business is Short Leash Hotdogs and Rollover Doughnuts. We are a husband and wife team who wanted to try something different and so we quit our jobs in Banking and Design and started a gourmet mobile food truck. We started this business because we believe in doing the things you love in life, eating well and surrounding yourself with people who make you happy. Short Leash Hotdogs and Rollover Doughnuts combines these things and allows us to work with each other.
We wanted to do something but were not sure what. We had always wanted a restaurant but the idea was too expensive and a bit daunting. We began to explore the gourmet food truck scene that was popping up in other states and thought “Why not?”. We came up with the concept, bought a truck and started the business in a few months. Looking for a place to sell our hotdogs, we started where we already spent a lot of time, the Phoenix Public Market. We begged the market coordinator to let us in her market. She really didn’t want us there because as she put it “This is not a Hotdog Market”. We wrote to her every day until she finally agreed. On June 5th, 2010 we had our opening day. We were the first gourmet food truck in Phoenix and had no idea what we were doing. We had a goal to sell 30 hotdogs and ecstatic when we did. One of our first customers that day was the editor for the AZ Republic and he loved what we were doing. He sent a reporter out to do a story on us the next Saturday and we have not stopped since.
Since that day we have hit the ground running and have not looked back. We built a relationship with the community and started creating food truck events. We believe in partnerships and relationships and have grown our business with this philosophy. We started a nonprofit coalition called the Phoenix Street Food Coalition to help other food trucks get started and bought 2 more trucks for ourselves. Through pounding the concrete we grew our brand recognition and customer base and opened our first brick and mortar in 2013.
Starting as a food truck gave us the unique opportunity to test out our demographic, our menus and find our core audience. Central Phoenix has proven to be our home and we believed the next step in our growth was to open a brick and mortar restaurant where we could continue to build our business and our brand.
Since starting this business we have been recognized as The Best Food Truck and Hotdog Phoenix by Phx New Times, Phx Business Journal and AZ Republic. One of the top 100 Tastemakers of Arizona by the AZ Republic. We have been featured on the Cooking Channel twice for the shows “Eat Street” and “Nadia G’s Bite This” and Travel Channel’s new program Trip Testers. We have also been on Good Morning America and on the PBS show “Check Please”. We were one of only 2 restaurants in Phoenix listed in Yelp’s “Top 100 Place to Eat in America.” Most recently our Bear hotdog was named one of top 10 things to eat before you die on Huffington Post and Our Thai Coconut Doughnuts was called one of the best doughnuts in America by Food Network.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
We have had mostly smooth but with a learning curve. Learning the habits of today’s workforce when we came from a professional background to dealing with hourly employees and the younger workforce. We tried a partnership that failed and was had to recover from. Lessons that only have made us stronger.
Short Leash Hotdogs + Rollover Doughnuts – what should we know? What do you guys do best? What sets you apart from the competition?
I outlined what we do in another question. But we are proud of our 80 square feet mission I will email you. We are proud of our product and our team. The Bear is the hotdog we are most proud of and we are proud of our hand-rolled brioche doughnuts. We are pretty happy people so in general, we are excited about all we do. I feel like our 80 square feet mission sets us apart along with our product.
Our Mission: We serve a Unique Twist on a Classic Favorite. Our fare is simple, creative + straightforward with a focus on using l local purveyors + natural ingredients. We believe in doing the things you love in life, eating well and surrounding yourself with people who make you happy.
What moment in your career do you look back most fondly on?
The idea that we created something from nothing and we did it together.
- Address: – 110 E. Roosevelt St Phoenix 85004
– 2502 E Camelback 85016
– 3174 E. Indian School 85016
- Website: www.shortleashhotdogs.com
- Phone: 602.795.2193
- Email: firstname.lastname@example.org
- Instagram: @shortleashdogs
- Facebook: Short Leash Hotdogs
- Twitter: @shortleashdogs
- Yelp: Short Leash Hotdogs