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Meet Beth Wand of BW Concepts in Arcadia

Today we’d like to introduce you to Beth Wand.

Beth, please share your story with us. How did you get to where you are today?
With a bachelor of science in Consumer Sciences and a background in marketing, writing about people and things comes naturally to me. Ten years ago, I found that there were few blogs or media sources that we’re talking about the ugly side of parenting – everything out there was rainbows and unicorns. I was desperate for something real, so I started my personal blog to put my thoughts out there. Mostly, I wanted to know that I wasn’t alone in thinking that I might lose my mind completely as a parent. The more I wrote, the more readers told me I needed to do it for a living. Which is how I landed as the DIY and humor writer for several of the Moms Blog affiliate sites.

After years of writing for other blogs, I was determined to make writing a full-time career. I took an online course from a woman who came highly recommended through a colleague. It was a freelance writing class and I was ready to dive in head first the course material and begin to chart a new path as a full-time writer.

As I settled in for my first review from the course creator and director, I was dreaming of all the amazing articles I was going to write and shop to various news outlets. Except for the news I heard from the director was not positive. She actually said that I “didn’t have it.” I was dumbfounded. After I got off the phone, I threw away the course materials. I should have been discouraged, but instead, I felt righteous indignation and the need to prove her wrong. I never called her again. I decided then and there that I didn’t need anyone to tell me if I was good enough – I would be the one to determine my value, not some online course.

When I started my writing business, I didn’t even have a name for it let alone marketing. But I knew I had to just start, even if it wasn’t all laid out perfectly. I gained clients by word of mouth or by shameless self-promotion. I wrote about everything from website content for a real estate agent, to bios for construction company executives, “About Me” pages for scuba diving trainers, brochures for juice companies, blogs about the beauty industry – you name it. There were only a few topics I didn’t consider to be in my wheelhouse, everything else was just a story waiting to be told through me.

It was in those small jobs that I realized how much I loved writing for other people. I enjoyed telling their stories when they didn’t feel like they could do them justice. I wanted to explain products to prospective customers on a website. I liked to write blogs for companies that provided value for their customers. Suddenly, I had a business concept that I could explain beyond “I am a writer” and so “BW Concepts, Content Marketing” was born.

We’d love to hear more about your business.
BW Concepts specializes in content marketing. Which is basically all words on a website, blog, brochures – anything to do with words on marketing materials. Good content is not only for marketing but for branding and relationship building as well.

What I enjoy most is being able to work with a client to help develop their business’s voice. I love hearing how a business started, where the owner wants it to go, what their goals are and where their passion lies. I use all of that to create a voice for their company or product and then use that as a cohesive sound across all of their marketing materials. So, from the moment a prospective client clicks on a website, they can not only see but hear the company’s brand voice.

What have been some of the most important lessons you’ve learned over the course of your career?
If I had to start all over, I would have started sooner! I let my concerns, worries, and fears get in my way of diving into a new business.

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