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Meet Ben Baldwin of Best Approach Publications

Today we’d like to introduce you to Ben Baldwin.

Ben, please share your story with us. How did you get to where you are today?
Best Approach has been producing the finest yardage guides in the golf business since 1994. Founder Mike Howell developed a reputation for excellence in graphics, service, and printing that grew Best Approach from a spare bedroom business into one that employs over 50 people worldwide with locations in three different countries, and what is now the world’s largest producer of yardage guides.

While the product offering now includes both print and digital media, Best Approach’s experience and core competencies remain focused on providing golf courses with the best golf course graphics available.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The growth of the business hasn’t always been smooth, we’ve hit the standard ups and downs over 20 plus years, and weathered countless changes in how our product is used, and the various changes in print and digital media.

Being in the position we were in size wise in 2007-2010 with the economic downturn allowed us to weather that storm, which put most of our competitors out of business. As the second decade of the century turned as did our business model with the movement into digital delivery vs. strictly being a print media company.

Best Approach Publications – what should we know? What do you guys do best? What sets you apart from the competition?
We are a small family owned business, who takes great pride in taking care of our employees and their families, the longest tenured employee besides our founder has been with the company for 17 years, and the shortest tenured employee has been with us for a little over 2 years. Our employees really do become a part of the family and we have a great environment here where people seldom leave.

We specialize in print and digital media and graphics for golf courses, founded as a company to produce yardage books or yardage guides for golfers to enhance their experience on the course, we’ve parlayed that main core product into much other print and digital products for golf courses all based around graphics and on course media, including scorecards, hole location sheets, mobile apps, website enhancements in the form of 3D flyovers and even a new enhanced 3D flyover that is an interactive game.

Yardage Books have long been among a golf club’s best promotional tools. Guests enjoy them as a souvenir, competitive golfers find them helpful in shot selection decisions, and course owners/management love them for the way they display the beauty of their courses. Recently in 2015 Best Approach started producing event specific guides called Event Books, that allow any tournament the ability to uber customize a book specific to an individual event with custom covers, and pages that highlight anything and everything associated with an event. From advertising and sponsor recognition to a schedule for the event to flight and match schedules and many more customized items.

What has really set us apart from the rest of the print and digital media producers in the golf business has been our quality and service. With our proprietary Accurate3D™ Graphics and our mantra of making sure everything is correct and if not making it right. We have had many customers for many many years working with us at multiple different locations and properties.

What moment in your career do you look back most fondly on?
There really isn’t a single moment I’m personally proudest of or even one item for the company as a whole that is the proudest moment. What I feel most proud of with our company is our ability to cohesively work as a unit from sales, to onsite data collection, through set up and graphics work and into production on multiple projects at a time, all while making each customer feel like the most important, while not making anyone actually more important than another. 20 plus years has allowed us to really become an efficient organization and one that all of our employees are proud of.

Contact Info:

  • Address: Best Approach Publications
    2627 W. Birchwood Circle Ste. #3
    Mesa, Arizona 85202
    United States
  • Phone:480.557.7379

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