Today we’d like to introduce you to Becca Booker.
Thanks for sharing your story with us Becca. So, let’s start at the beginning and we can move on from there.
I’m not sure how many people know this, but when I graduated from college I took a job with Target (everyone loves Target, right?). WRONG. I was SO miserable and even though my title was “Executive Team Lead of Guest Experience” I was walking the store, overseeing the unloading of the truck, dealing with angry customers, and hopping on a register when things got busy.
I had never worked in retail before & all of my internships in college had been in digital marketing or social media – I was clueless. And I was MISERABLE. I worked 50 hours a week, worked every other weekend, and 10-hour shifts (typically 6am-4pm). My training had me going from store to store to shadow managers for 2-4 weeks at a time. Some were great and supportive, others… not so much.
My hair was ACTUALLY falling out. I quit within 3 months without a job lined up. After having so many internships in college that I excelled in, it felt like rock bottom when I had officially entered the real world with a real job and couldn’t last 3 months. It sucked at the time, but looking back I’m so glad I quit when I did.
I was fooling myself thinking I would enjoy a job when I wasn’t able to spend any time doing anything remotely related to social media marketing. I didn’t even have time on the weekends to research & keep up with social media trends. I thought having a good job with a good company, 401k, healthcare, etc. would make me happy.
Surprise, it didn’t. The failure was kind of a blessing in disguise.
Without a job lined up, the first thing I did was try and make some money quick with the only skill I had real experience in – social media. I made freelancer profiles on guru.com, freelancer.com, and upwork.com and applied for every and any job that met my qualifications. It was time-consuming, but I got a few gigs who I still have as clients today! I also created a website to display my portfolio and clientele.
Then, I got a part-time job at a social media agency and shortly after got a part-time job as an editorial assistant at Bloguettes. A few months later, I was hired on full-time at Bloguettes as a Content Moderator, and later that year was promoted to Marketing Director. It all happened so fast, but I was finally doing what I truly loved and my hair stopped falling out! haha. I kept up with the freelance work on the side and continued to passively look for freelance gigs that might be a good fit.
In April of 2017, I bought my first official course in managing Facebook Ads from Cat Howell. This was definitely an investment for me, but the price tag on it forced me to study hard, join all the live calls, and really apply myself. I’ve read that you should set aside 5% of your income for courses, education, conferences, and similar “investments” in your education and career. So I justified my purchase that way lol.
I had my first Facebook Ads client within 6 weeks! I love that Facebook Ad Management combines my two passions: analytics & creativity (and a little bit of luck and magic lol). I also love that it was fairly easy to get great results for my clients. I soon landed a second client in July who I ran a $4,000 campaign for that generated them $22,000 in ticket sales! It felt great & I was thriving.
In August was around the time when I truly toyed with the idea of freelancing full-time, but I didn’t think I could do it. I bought & read the books You’re A Badass and You’re A Badass at Making Money AND I signed up for an online therapy/coaching service for a month to get me out of this rut I was in. The books were great because they showed me what others have done and how I can do it too. They also reminded me WHY I’d be great at doing what I’m truly passionate about and that I am a badass haha.
The therapist/coach was great because she gave me actual tools (and encouragement, of course) to logically make this happen. She recommended I create a financial forecast to figure out exactly how much money I’d need to be making to be safe financially. She also talked me through my self-doubts and how to overcome them. The “online” aspect of the therapy was great because I could essentially message her whenever I wanted or whenever I thought of something that was bugging me. I also could book weekly calls with her, so that helped too.
After reading the books & finishing my time with the therapist it was GO TIME. I was basically letting it be known with the world that this was my plan, and things slowly started falling into my lap. A friend connected me with someone who was looking for social media management help remotely, and I secured a gig with an awesome local brand after cold-contacting them via the form on their website.
So, then I realized I needed to understand that I wouldn’t be able to take on BOTH of these gigs, keep my other freelance work, AND have a full-time job. That’s when I approached my bosses about making the leap, and they couldn’t have been more supportive. I have been freelancing full-time for 6 months now, and make about 60% more than I did when I was at my last job. I don’t think I’ll ever go back to a normal 9-5!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Ha! No. I’ve lost clients, struggled with managing my team of 3 interns, and failed at balancing personal and work life. I think I thought I’d be working 25 hours a week and sitting poolside midweek with a margarita in my hand. Nope! It’s been quite a bit more work than I thought, but it’s so worth it.
So, as you know, we’re impressed with According To Bbooks – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
According To Bbooks is a boutique social media marketing agency & lifestyle blog. We typically work with hands-on with small- to medium-sized lifestyle brands and business and we implement social media and Facebook advertising strategies in order elevate their brand and reach.
Unlike other agencies, we have a background in both journalism and marketing, so we understand that creating messaging for lifestyle brands is a long-term game of strategy, not just cranking out day-to-day content.
Personally, my specialty is understanding how to utilize analytics to change & adapt social media and advertising strategy. I record growth at the end of each month and send easy-to-read reports to my clients each quarter so they can easily understand what has been working and what hasn’t. I realized there was a huge learning curve when I would send clients all these numbers, so I started making my reports more “digestible” and it has really helped them!
So, what’s next? Any big plans?
I’m hiring on my first part-worker this month! These past 6 months or so I’ve really focused on getting systems and strategies in place so that when the time came for my business to grow, I’d be ready. I’m also going to start offering more diverse services & products, so anyone with any budget can get social media help!
- Website: http://accordingtobbooks.com/
- Email: firstname.lastname@example.org
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- Facebook: https://www.facebook.com/accordingtobbooks
- Twitter: twitter.com/bbooks3
- Other: https://twitter.com/bbooks3
Karlie Colleen Photography, Rachel Fischer Photography