Today we’d like to introduce you to Nadeem Al-Hasan, Thomas Rimbach.
Thanks for sharing your story with us Nadeem and Thomas. So, let’s start at the beginning and we can move on from there.
Thomas and I come from broken families. Thomas’s mother had passed away just before I met him from a pharmaceutical drug overdose and I grew up in a household of drug abuse and an abusive alcoholic stepfather. Thomas having gone through such a loss made it his mission to combat the abuse of pharmaceuticals which led him down a path of learning about medicine and in line with a goal to become a doctor.
I had moved here to Arizona soon after I saw my college wrestling coach use cannabis as a medicine. This really caught my attention considering I used it recreationally. My coach was my idol at that time. A badass wrestler and who would all of a sudden be crippled by an IBD (inflammatory bowel disease).
Thomas and I had met in 2009 through a shared love…(cannabis). We learned about each other’s upbringing and past experiences which only strengthened the bond leading us to become best friends but had no intention of forming an edible company.
In late 2009, Thomas had made the decision to join the Navy where he served for 4 years. Soon after, he had left Arizona had legalized medical marijuana and I was among the first to grow here in Arizona under the AMMA laws. I had learned as much about cannabis as I possibly could which led me to move to Washington state where I had managed a dispensary and grow for a little over a year. I had moved back to Arizona once Thomas returned from the Navy.
Upon returning, he had used what he earned from the Navy to continue pursuing his initial goal of becoming a doctor and started schooling. During this time I was caregiving and providing for patients throughout the Phoenix area and was attending what used to be known as the Medical Marijuana Farmers Markets. This was a place where patients could access medicine long before the state-licensed dispensaries had come around. At these farmer’s markets, we noticed how inaccurate the edibles being provided by vendors were. There would be cookies, brownies, and all kinds of edibles put in sandwich bags slapped with an Avery label that read “1000mg”. Which having been in Washington state where the market was way ahead of Arizona in regards to testing we knew that was bullshit. There was NO way there was 1000mg in that single edible.
With Thomas learning about chemistry and biology and myself having been involved in cannabis cultivation and learning about the plant we saw an opportunity and we had officially begun Baked Bros in 2014. We were driving down the I-17 when the Event Coordinator for the High Times Cannabis Cup called needing a name for our booth. It just clicked after a little brainstorming, and we loved it because it spoke to where we were at that stage in our lives. We were best friends who loved cannabis.
Fast forward to today, we are Arizona’s #1 Edible Company, we have more than 35 employees, and can be found in 80 dispensaries through the state of Arizona and are soon to be operating in CA under our own license.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
A smooth road? HA. More like jumping out of an airplane at 20,000 ft while putting the parachute together on the way down. Thomas (30) and I (29) are young. We’ve had to develop and put practices in place in order to stay humble and not get ahead of our selves. Practices that are unconventional such as having our executive team learn each other love and apology languages or Start, Stop, & Continue practices where we each choose something about one another that we should start, stop, and continue doing. Exercises like this that focus on leveling up each of our EQ (emotional intelligence) has been tremendous for our growth. Developing a strong team that has clear and open channels of communication is a constant project that we are focused on growing and making better daily.
Some of the other struggles along the way have been of course dealing with banks, insurances, and state departments. While we respect the rules and regulations, they often time seem to be crafted by individuals that are not involved in the cannabis space thus causing confusion amongst the industry and a disconnect from the patients and the producers. This is why we have gone above and beyond to offer services such as our Education Days within the dispensaries where we are able to connect with individuals face to face and help provide them with the information that they need in order to be confident in what they are purchasing. We have an entire department dedicated to education. From the above mentioned Education Days to specific content our Director of Education produces called our “Dose of Education Series” (you can check them our on the learn tab on www.bakedbros.com.
Testing has been a common problem across the entire industry with each state requiring different testing regulations. Thomas and I saw this early on which is why we’ve invested a large portion of our revenue into product testing since day one (2015). Often times companies (not all, but most) will provide outdated test results for one batch which doesn’t make ANY sense. We test hundreds of batches per month! Not only do we test hundreds of batches but we also offer these test results on-demand through our website (see Product Testing on our website). We are glad to see that the state has finally implemented a new testing bill which will require all companies to start testing by mid to late 2020.
We’d love to hear more about your business
At Baked Bros™, our mission is to enrich the quality of life of our diverse patients by providing consistently dosed, strain-specific, high-quality medicine in the cannabis community. We will work to not only be a leader of quality medicine, but a leader in educating the community, advocating for the progressive reform of cannabis, and removing the negative notion of this beautiful alternative medicine.
We are relentlessly committed to the constant and never-ending pursuit of becoming better every day. We love intensity and thrive under pressure, in fact, we see it as a stimulus for growth. We love being challenged, because it ignites our deeper potential, to catapult our impact to heights never thought possible. We care deeply and passionately about our work, our mission, our health and each other. We are a team of experts, not only in the cannabis industry but also in confections, extraction, chemistry, sports medicine, communication, and customer service. Every one of our products is hand-made in small batches to guarantee consistent, accurate, delicious edibles.
We are most known for the consistency across our edible line allowing the consumers to have the confidence they need in edibles. It’s no wonder as to why it’s one of our core values. We pride ourselves on consistency. How could anyone have confidence in or rely on a product that doesn’t offer a consistent effect? We specialize in individually dosed strain-specific Gummies and Pourable THC Syrup. Both of these products are notorious for their ability to be accurately dosed. A product like the syrup is something the consumer has full control over when measuring the dose needed for them. This in and of itself is unique amongst the edible industry, alongside that is how quick the onset of the syrup is. Most patients typically report feeling the effects within 15 minutes with the peak effects being 45 minutes and lasting three to four hours.
We are most proud of our team. Not only is there consistency within our products but there is a unique consistency within the culture of our company. A consistency of continual growth. Our team is comprised of individuals that WANT to grow and we are happy to facilitate the space to do so as best as possible. We are proud of the impact our company has made on the industry. Such as education, distribution methods, testing regulations and more. We’ve worked directly with the state in order to get some of the practices we’ve been executing since day one in place for the rest of the industry. Practices that will allow transparency between the manufacturers and the consumers. Such as what’s in the products and product testing.
Currently, what sets us apart from others is, in fact, the consistency of our products. The transparency we provide to consumers allowing them the confidence they need to make a quality decision on what they need in order to get the relief they’re trying to achieve. We are the only company that offers On-Demand Product Testing and 100% Money-Back Guarantee on our products. We have nothing to hide and everything to show for it. We understand how expensive it is to test 100s of batches each and every month however Thomas and I will not compromise the consumer’s health or our integrity to save a buck.
- 150mg THC Gummies and Syrups – $24 (.16/mg)
- 300mg THC Gummies and Syrups – $40 (.13/mg)
- 600mg THC Syrups – $70 (.12/mg)
- 150mg 5:1 CBD:THC Gummies – $20/(.11/mg)
- 300mg 5:1 CBD:THC Gummies – $36/(.10/mg)
- Website: www.bakedbros.com
- Email: firstname.lastname@example.org