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Meet August Schmidt of East Valley CrossFit in Chandler

Today we’d like to introduce you to August Schmidt.

August, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
East Valley CrossFit started as a couple of friends working out in my garage. Stu Christiansen persistently suggested that we try some of the CrossFit workouts that his dad was doing at the fire station. That’s where it all started. The CrossFit website was a wealth of information regarding its business model and training methods. As our training group expanded, we outgrew the garage. The next step was to find a suitable commercial space. This took place during the “Great Recession” which meant that there was plenty of commercial space available and landlords were willing to be a bit more flexible with potential tenants. Early in 2010, we moved into our first commercial space, a 1200sqft unit in McRay Plaza. As the gym caught traction, we expanded into additional space, until in 2013, we took the central unit in the plaza. During this time, CrossFit competition grew and the gym produced a highly competitive team. In 2014 the team qualified for the CrossFit Games, the World Championships of CrossFit. In 2017 the time came to find a permanent home four East Valley CrossFit. After a long search, we found our new home at 8 N Roosevelt Ave in Chandler, AZ.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The early years were financially lean. The cost of building out space, setting-up infrastructure and hiring employees took priority and most of the income from the gym. The next challenge came in the form of managing many diverse personalities as the gym membership continued to grow. The most recent challenge was the acquisition of our new building. Locating an appropriate space, completing the financing process and finally managing the buildout/move-in was all-consuming. Each challenge created different strains and opportunities. Each challenge also provided an invaluable learning experience.

Please tell us about your business.
At East Valley CrossFit we pride ourselves on providing an excellent member experience. It is our goal to engage and form a connection with every member. We also prioritize maintaining the highest standard of coaching, programming, safety and equipment. Through this approach to the member experience, we have created a strong supportive community of people who enjoy exercising and playing together.

Contact Info:

  • Address: 8 N Roosevelt Ave
    Chandler, AZ 85226
  • Website:
  • Phone: 480-659-3413
  • Email:
  • Instagram: east_valley_crossfit
  • Facebook: East Valley CrossFit

Image Credit:
Brad Rogers
Andrew Neugebauer

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