Today we’d like to introduce you to Ashley Bourget.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
POP PHX started has as a grassroots initiative designed to bring retail goods to Downtown Phoenix. I had a desire to activate vacant spaces in Downtown buildings, create a unique shopping experience for the community, and provide a new way for local retailers to sell their merchandise. I quickly realized there was a demand from the retail community to have a place where they could sell their products without the risk of leasing their own space.
From there I developed a business plan to create a venue where micro-retailers would have a retail shop space dedicated to them. The mission of POP PHX is to support independent retail entrepreneurs by helping them develop and gain awareness for their brand.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I’m only four months into being a business owner and it’s been such a great learning experience. The highs and lows are much greater than I thought they would be. I’ve been fortunate to have a great community of retail entrepreneurs who want to be a part of POP PHX and have supported me along the way. I truly couldn’t do it without them There have been nearly three dozen different vendors who have been a part of POP PHX.
We’d love to hear more about your business.
POP PHX differentiates itself from traditional retail boutiques by creating a space where local retailers come in and create their own mini shop. We are a retail shop, but we operate a little differently. I strive to bring in a unique blend of vendors and create a shopping experience that is different all the time. Vendors have the freedom to set up their area in a way that matches the vision of their brand. They can come in for a weekend, a month, or longer.
This allows vendors to have the opportunity to have a home base to sell their products and to drive customer traffic to the store. The shop is similar to a co-op model: vendors share shifts within the shop and work together to promote each other.
What were you like growing up?
I grew up in a small coastal town in Northern California where there the economy chronically suffered and offer limited career options. We didn’t have big box stores like Target, Walmart, or Macy’s. What we did have were small, local businesses. I loved going to the center of town and wandering through the shops. It was the only chance I had to find interesting retail opportunities. And while I wasn’t often a buyer, I would spend an hour looking through the shops.
I always wanted to be an entrepreneur but never had a strong focus or direction to start with. I spent a considerable amount of time searching and searching for the right path to take. Then one day it all came together and I created POP PHX.
- Address: 513 E Roosevelt St, Phoenix, AZ 85004
- Website: popphx.com
- Phone: 480-620-6963
- Email: email@example.com
- Instagram: @_popphx
- Facebook: facebook.com/popphx