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Meet Arizona Bell of Spirit Guides Magazine

Today we’d like to introduce you to Arizona Bell.

Arizona, please share your story with us. How did you get to where you are today?
I studied Sociology at Northern Arizona University and graduated in 2006, but quickly fell into writing with an internship at a national magazine shortly after graduation. For ten years, I wrote for everything from higher education to international trade magazines to literary journals. Then, in 2015, my mother passed away and death taught me that life is too short to do work you don’t absolutely, 100% love. I was done writing for other people’s passion projects, and decided it was time to leap and work on my own. I lived in Sedona at the time, which was the perfect place to launch a publication like Spirit Guides. We launched a year ago, January 11, 2017, and it has been the best decision I’ve ever made!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not! Haha. As I said, this was a project birthed from death, and grief is probably the biggest ass kicker of all time. There have been many breakdowns on my path, but today I am grateful for them, because I feel like breakdown typically precedes breakthrough. Rock bottom is the great fertilizer, and I couldn’t have fully bloomed without the tough times.

Alright – so let’s talk business. Tell us about Spirit Guides Magazine – what should we know?
Living in Sedona for many years, I became aware of a huge void in the spirituality world. So much of it was geared toward older generations, and as a younger person on a spiritual journey, I didn’t feel any publication was speaking directly to me, and I really wanted that. For years I had the tagline “new maps for old souls” in my head, but it wasn’t until my mom passed that I understood how badly it needed to be created.

Spirit Guides Magazine, then, aims to be a fresh and modern resource for timeless spiritual wisdoms as well as emerging voices. From the beginning, my business partner Morgan Garza and I wanted to take all the “woo” out of this stuff and make it more accessible. Like, I can be spiritual and have tattoos, curse, and drink my mimosas on the weekend. All the dogma and “shoulds” historically associated with spiritual paths just need to go! And I think in many ways we have succeeded, and the younger generations are in alignment with us. In September 2017, I was asked to be on a panel for “Millennial Mediumship” at the Afterlife Research and Education Institute Symposium in Scottsdale. And at the beginning of this year, myself and another leading millennial spiritualist began a syndicated radio show. So I definitely think we are onto something!

Is there a characteristic or quality that you feel is essential to success?
Kindness. The business world is profit-forward, even for “soulpreneurs” as we are being called. After all, we all need to make coins! But I try to put people first on a day-to-day basis, and I believe that attracts the right kind of people into your tribe, and having the right kind of people in your tribe attracts abundance.


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Image Credit:
Breanne Cunningham
Lee Ann Bradley

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