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Meet Angie Koehle

Today we’d like to introduce you to Angie Koehle.

Angie, please share your story with us. How did you get to where you are today?
I moved to the Phoenix area nearly five years ago after spending my entire life in Pennsylvania. At the time, I was a morning news anchor on the local CBS affiliate. My husband was offered a job in Phoenix and it was a position he had been working towards for several years. After a lot of thought, we decided to go for it. I didn’t have a job lined up, but I knew things would eventually fall into place.

We packed up everything and had it trucked across the country and soon bought a home in the northwest Valley. I stayed home with our kids for most of the first year here, then in August of 2015, I was hired as a news reporter at ABC15. It was a major accomplishment for me because I had worked mostly in small and medium-sized cities up until that point. To land a job in a large market is something most journalists strive for. I felt fortunate to finally reach that point in my career.

About three years into my job there, I decided it was time to start working on my next move. Though I genuinely liked my job, I knew it wasn’t where I would retire. Television news is a demanding business. The hours are long, and you’re always on, even when you’re off the clock. Plus, living 40 miles from the station added on a long commute for me. My husband was basically on his own until 8:00 pm most nights. I felt like I was missing out on a lot.

I decided to get my real estate license. I took my time, only taking one class a week because I was still working in television full time. Eventually, I got all my credit hours and got licensed. I gradually reduced my hours from full time to part-time at the station and I signed on with a real estate company. I knew I wanted to join a brokerage that had a large footprint in the Valley, so I chose HomeSmart.

I continue to occasionally freelance for ABC15, but I’m now focused on my real estate business full time.

Has it been a smooth road?
No, definitely not. I still feel challenged daily. Before making the switch, I had never worked in a sales position. I still don’t consider myself as much of a salesperson as I do a marketer. My first misconception was probably thinking clients would come naturally. It’s been a lot of work to get out there and simply meet people. My husband got licensed shortly after I did and we both knew if we wanted to do this correctly, we needed mentors. That’s when I reached out to The Panozzo Team in Scottsdale. They’re a husband and wife real estate team and they are well-respected in the Valley. I had several friends in real estate graciously offer to help me, but I knew I needed the kind of accountability you can’t get from a friend. It was the right decision. Having Kim and Dave Panozzo to lean on has helped me grow exponentially. There are a lot of moving parts in real estate and having their expertise to tap into has been really invaluable.

We’d love to hear more about your business.
As a real estate agent, I am a contractor. Although I hang my license with HomeSmart, I am essentially my own business. I spend my days holding open houses, touring new homes, and trying to meet as many people as I can. I squeeze in training whenever I can to stay on top of new technology and trends. I am always checking new listings to see if houses that come on the market will fit someone I am working with.

I think my biggest strength is that I know how to utilize video and social media to market myself and the homes I’m showcasing. Video is a must for agents today and I’m comfortable not only speaking on video, but I know how to shoot and edit it also. That’s a learning curve I was able to avoid because of my background.

I realize there are a lot of real estate agents to choose from in the Phoenix area. I believe what sets me apart is I spent a lot of my career advocating for others, most recently in business and consumer news. I’ve stood up to government agencies, airlines, and companies that have treated customers unfairly. In real estate, you’re on the front lines for your client. Buying or selling a home is emotional and complex. You want to hire someone who will stand up for you and cares about you and your family, not someone just trying to collect their next paycheck.

Is our city a good place to do what you do?
Phoenix is a top destination for people relocating. 200 people move to the greater Phoenix area every day. This is an amazing place to be in real estate. But that’s not to say it’s easy. You have to get out and meet those people. If they don’t know you exist, you can’t help them.

I believe the best thing about being in real estate here is how you aren’t just selling homes, you are selling a lifestyle. For me, being a real estate agent also makes me an ambassador for my area. I love the year-round sunshine, the numerous places to staycation, the mountain views, the sunsets, the proximity to California beaches and theme parks. I love that I can walk outside in my bare feet without stepping in mud. I love it when I leave the house early in the morning and I see so many people being physically active. There are joggers, bicyclists, and hikers everywhere. The quality of life here is amazing. I can’t imagine a better place to do what I do.

Contact Info:

Image Credit:
Hannah Lorsch Photography

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