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Meet Amy Savinon of PaperTales Custom in Gilbert

Today we’d like to introduce you to Amy Savinon.

Amy, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started PaperTales about 10 years ago when a good friend of mine asked me if I would be able to design a custom Baby Shower Invitation reflecting her unique style. I had already been well into my career working as a Professional Graphic Designer and thought it would be a nice creative outlet to do something a little bit different outside of the corporate advertising realm.

By referral only, I started receiving the request from friends who went to different Birthday Parties and Baby Showers that I had created stationery for. I realized people really like this, and should maybe look into creating an ETSY shop to take orders.

Just like any other small business, the first year was a complete learning curve. Lots of mistakes that lead to great lessons, but overall I had my little hobby that was completely separate from my professional work. When I first opened my ETSY shop, I didn’t take advantage of a lot of the features they had to offer. I never poured any money into advertising or marketing, it was more of a platform to receive requests every once in a while.

Shortly after, I received a request for a Custom Destination Wedding Save the Date. The Bride wanted something unique and fun, but simple enough to get the information out to her guest quickly. One thing that I have learned over the years from running my business, is allowing it to grow organically. I eventually moved away from Birthday Parties and Baby Showers and started to focus on Wedding Stationery. The more request I received for Destination Weddings, the more I fell in love with the idea of all the creative pieces I could design.

About three years ago, I realized that I had outgrown ETSY and decided to take a chance and focus on nailing down my brand, building my shop and launching my site. I had a solid customer base and figured “why not?”. The thought of starting all over again was scary, and not having ETSY’s search engine feature was a huge risk. I wondered if I could even do it. The extent of my business background is credited with watching Shark Tank and the Profit while fulfilling orders!

I am a huge believer that if your dreams don’t scare you, they aren’t big enough. If you don’t take the initiative to take risks, you limit your growth potential. It might not always pay off, but the learning experiences are a value in itself.

The reward was completely worth the risk! The best part of it all is watching what started as a hobby, turn into a real business. I have had the opportunity to connect with Vendors and Brides from all over the world and I am constantly working on creating a better customer experience for each and every person I encounter.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a small business is never a smooth road! There will always be struggles, but I embrace them all as they help my business grow to the next step. The biggest challenge I have faced so far was when I broke away from ETSY and launched my shop site. Creating an e-commerce platform from scratch as well as learning all of the ins and outs of SEO and putting my very (very) basic knowledge of HTML to work, was a huge challenge.

I am constantly working towards revising my shop website, social media platforms and items to add to the collection. The biggest obstacle I have now is trying to do all of this as a one woman show with a four year old!

Please tell us about your business.
PaperTales is dedicated to creating high quality designs that are as unique to the client as the event they are celebrating. Although the focus is primarily on Wedding Invitations and Wedding Day Stationery, I also create designs for any special event.

What sets me apart from other companies is my Professional Design background and in house printing experience. I have a strong aesthetic background as well as the technical skills needed to construct simple effective solutions to each problem I encounter.

I am most proud of the dedication I have to the client experience. Each time I receive a review or email from a Bride, the overwhelming excitement they have from each thought out detail and communication is what motivates me to continue prioritizing the client experience.

Is there a characteristic or quality that you feel is essential to success?
I strongly believe that client experience is the backbone of my success. When people buy from small businesses, they choose to buy from you, the owner over the large corporate companies. Although I take great pride in my design abilities, I place client experience above all else.

When I receive a request from a Bride I start the initial consultation discussing every detail including desired paper stock, overall vision, word choice, turnaround time and price breakdown. I want to make sure that each Bride is comfortable and confident in the services provided before submitting their initial deposit. I am very hands on and I believe that communication is the key to success. I strive to respond to each new email within a few hours of receiving it!


  • $100 initial deposit to get scheduled. Remaining balance is due before going to print.

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