Today we’d like to introduce you to Amy Guerrero.
Amy, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Opening Sunshine Craft Co is the exciting culmination of following many small steps. I didn’t have a large five-year plan or even a true definition of what I was going to do with the business when I opened, but I knew I was enjoying teaching around the valley and saw a need for workshop space and a community hub for creativity in Phoenix.
Taking it back to some of the first steps, I started making and selling handmade decor at local Phoenix markets and boutiques. I was mainly making macrame decor and I quickly started teaching workshops to help others learn this re-emerging fiber art. Finding a studio space to work and teach out of started to become a priority and the idea of Sunshine Craft Co was born. My focus was opening a place that was first and foremost set up as a workshop facility with the space and equipment for artists to teach out of. As a workshop studio, I curate a variety of courses. I work with guest artists around the valley to provide not only macrame but watercolor, ceramics, wellness workshops, and more.
As the concept of Sunshine Craft Co continued to develop, I started stocking a craft shop area full of kits, materials, and giftable items for creative crafters. We also are now focused on offering creative crafting whenever we’re open. The studio menu offers several drop-in DIY projects for each guest to choose their own craft to work on. This way you can work on exploring your creativity when the timing is right for you, not just when a workshop is scheduled.
I love that each small step has allowed me the chance to offer this sunshine-y, welcoming, and encouraging space to the community. It feels a lot like inviting people into my personal craft room every day to work on projects together. A true dream!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
All of my creative energy means I want to try 20 projects at once! I’ve learned that sticking with a few main projects and ideas and cultivating them well is important in growing a long-term business.
Sunshine Craft Co – what should we know? What do you guys do best? What sets you apart from the competition?
Sunshine Craft Co exists to help people get crafty! We encourage creative crafting & community and pride ourself on curating quality workshops and providing fun DIY projects for you to make. People visit us to learn a new skill, try a new craft, and to make a friend or two along the way. Since we have all the materials, tools, and project instructions, you just have to bring yourself!
Sunshine Craft Co sets itself apart by being a warm and welcoming environment, much like crafting in friend’s home. Our projects are focused on home items, decorations, and fun accessories. With full customization of each project, everyone is able to make something truly unique that fits their home and style.
What moment in your career do you look back most fondly on?
My proudest moment is when people give an experience gift to their friends. Some people bring their friend into the studio to celebrate their birthday by crafting a drop-in DIY project. Some will gift a workshop, others will coordinate a special private event to celebrate a baby shower or a workplace team builder. Knowing that we are helping to facilitate these special moments and memories is truly priceless and makes me so proud!
- Drop-in DIY projects start at $15
- Workshops typically range from $40-$65
- Address: 700 W Campbell Ave. Phoenix, AZ 85013
- Website: https://www.sunshinecraftco.com/
- Phone: 607-821-9700
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/sunshinecraftco/
- Facebook: https://www.facebook.com/sunshinecraftco/
- Yelp: https://www.yelp.com/biz/sunshine-craft-co-phoenix-3
- Other: https://www.pinterest.com/sunshinecraftco/
Jill McNamara Photography, Sunshine Craft Co