Today we’d like to introduce you to Amy Fernandez.
Amy, can you briefly walk us through your story – how you started and how you got to where you are today.
I am a nutritionist by trade and started this business when I was managing a weight loss center. I was beginning to feel stressed and overwhelmed in my career and was no longer feeling inspired, and wanted to find a healing crystal necklace that I could wear to work every day in hopes that it might help me to feel a little more balanced and serve as a reminder to be kinder to myself.
I couldn’t find anything that was appropriate to wear to the office and that would work with my business attire so having made jewelry on and off over the years, I decided to make my own. I bought a handful of stones and some basic supplies, and I made my necklace!
It sparked a creative passion and brought some light and happiness back into my life, and I haven’t stopped making jewelry since. For the first two years, the shop has remained a hobby, but after I had my son in 2016 I decided I was going to leave the corporate world and really make the jewelry business happen. Once I put my full heart into it and believed I could do it, it started to grow immediately and has been growing ever since.
Has it been a smooth road?
Starting this business was surprisingly easier than I would have expected it to be, but I think the fact that I am just so utterly in love with what I do really helps- it really doesn’t feel like work to me and all the long hours I put in while trying to learn and grow a business in the early days were more exciting than unpleasant. I’ve had some tough times related to being a new mom and a new business owner and trying to do it “all” at once which has led to me crashing and feeling burnt out, but I have learned through any mistakes I’ve made with trying to do too much. I think that being flexible and figuring out more efficient ways to get things done and also making sure to take some time for myself regularly so I don’t get overwhelmed are both very important.
We’d love to hear more about your business.
I make jewelry featuring healing crystals and a variety of raw stones, and my goal is to for all of my pieces to feel effortless and easy to wear, while also inspiring, empowering and uplifting. Each gemstone has a meaning and many of my customers choose pieces for reasons beyond just having a pretty piece of jewelry to wear. I love that I get to create things that people will cherish and feel connected to and I love hearing their stories!
All gemstones and crystals used are hand-picked by me and sourced ethically, and I like to use stones from local Arizona mines whenever possible. Turquoise jewelry is one thing that sells out really fast and most of the turquoise I choose is from Arizona- Kingman, Morenci and Globe.
One thing I’m a little bit obsessive about in my business is that I like to be as green as possible. I’m always looking for ways to lessen my environmental impact and reduce waste. I upcycle and recycle throughout all steps of production, and use a variety of salvaged metals and conflict free gems only. I hope that the extra care I take throughout every step of creation-from hand-picking the perfect stones to being environmentally conscious and of course making each piece with love and intention- is felt and appreciated by my customers and makes each piece feel a little more special.
How do you think the industry will change over the next decade?
I think at the moment that healing crystals and gemstones are very in and people who never were into this kind of thing are now into it (which is amazing!), but of course that is likely to change with time. Even after the trend dies down, I know that people will always love jewelry that feels special and that there will always be others who feel connected to certain gemstones for a variety of reasons. I don’t know what future trends are going to be, but I do think personalized jewelry, whether it be birthstone jewelry, names, zodiac signs, etc., is something that people are loving, and I would expect that to continue to expand.
- Website: buddhablossomjewels.com
- Phone: 480-430-3133
- Email: firstname.lastname@example.org
- Instagram: https://instagram.com/buddhablossomjewels
- Facebook: http://www.facebook.com/buddhablossomjewels
Blum’s Brand House- blumsbrandhouse.com