Today we’d like to introduce you to Alexandra Stein.
Alexandra, please share your story with us. How did you get to where you are today?
Where do I begin! I grew up in Phoenix, AZ but spent my formative years at a boarding school in Mayer, Arizona. As soon as I graduated high school I moved to Chicago where I lived for 5 years, eventually moving back to Phoenix after graduating from Loyola University Chicago with two bachelor’s degrees. I worked for years in marketing and public relations and made the jump to sales after leaving my job at an ad tech startup. I was making great money but I wasn’t happy, I didn’t feel like my work reflected my true path. That’s ultimately when I decided to combine my passion for helping people and advocacy for cannabis & hemp and turn it into my own organic skin care company. I spent the first year and a half building the brand under a different name and when things weren’t working out, I decided to rebrand to Day One. It’s been an amazing rollercoaster since!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely hasn’t been candy and butterflies the whole time but I tend to have an attitude of gratitude these days. The first few years I struggled with working out how to balance my personal life and career and that took a major toll on many relationships. At times it made me question if what I was doing was the right thing, I now know that Day One is absolutely what I was meant to build. Spending the first year on branding and marketing I let deadlines slip and missed a few opportunities for brick and mortar retail locations, forcing me to re-evaluate how I work and ultimately how I live. Broke and tired of doors slamming in my face, I rebranded and started to hustle to get myself and Day One out there. I wanted people to feel empowered by using my products and that came with teaching DIY skin care workshops here in the Valley. Seeing that other people were just as excited to learn and create their own products lit a fire under me to get going on taking Day One to the next level. That was last summer and almost a year later, I’m blown away at the strides I’ve made as an entrepreneur and business owner. I credit a lot of that with surrounding myself with other local entrepreneurs who shared my passion and drive to make the world a better place by offering the best of the best of our wares.
Alright – so let’s talk business. Tell us about Day One – what should we know?
Day One is a skin care and hygiene brand made with organic ingredients and love in Phoenix, AZ. The initial product line has five all natural skin care and daily hygiene products including two facial/body soaps, a solid deodorant, lip balm, and a healing bath soak. Our products are free of palm oil and toxic ingredients/carcinogens. They are also made with a proprietary hemp seed oil that’s infused with an additional raw extract from hemp and isolated cannabidiol, both extracted with minimal solvents and imported from Europe. The combination of organic ingredients with the added benefit of our hemp seed oil is what sets Day One apart from others. We were one of the first companies to believe in the healing power of using concentrated hempseed in our products and stand by the plant, regardless of the stigma attached to it.
Is there a characteristic or quality that you feel is essential to success?
I think the quality that’s contributed the most to my success is my resilience. There have been so many times where I’ve wanted to give up and throw in the towel but I continue to let the setbacks propel me forward. What doesn’t kill us makes us stronger, right? It’s a fact that flowers have to grow through dirt and that is a perfect metaphor for my entrepreneurial journey with Day One.
- Healing Salt Soak – $20
- All Natural Solid Deodorant – $20
- Biggie Lip Balm – $7
- Website: www.dayoneorganic.com
- Phone: (520) 352-9382
- Email: firstname.lastname@example.org
- Instagram: http://instagram.com/day.one_
- Facebook: http://facebook.com/dayoneorganic
Personal Photo – Cardinal Culture Collective AZ
Product Pictures – Passage Studios