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Life & Work with Juana Gonzalez of Prescott Valley

Today we’d like to introduce you to Juana Gonzalez.

Hi Juana, we’d love for you to start by introducing yourself.
I am 28 years old. I am married to my middle school sweetheart, and we have 3 beautiful children. Isabella, Julian, and Alahna. My husband and I are teen parents, which changed us a lot. With our family’s help, we could finish high school. I started college right away to prepare for the nursing program. I have wanted to be a nurse for as long as I can remember. I took college courses and worked full-time as a CNA. Hardly saw my daughter or my husband due to our different work schedules. Eventually, I found a job where I got comfortable; I had my weekends and holidays off, and we were expecting our second baby. 7 years had passed since we had graduated, and I put off school. Then we are expecting our 3rd baby. My husband and I had talked about me going back to school, but I didn’t think that I could go and do nursing school now with 3 kids and possibly not work during that time so I could focus on nursing school Being on one income is hard and I did not think that was a good idea. I had started to get my lashes done, and my husband brought up that doing a service like that could probably be done from home, and maybe that one be good for me to try. I looked into it and saw that I need to be licensed. I researched schools to see what I needed and the cost of it.

When we toured the school, I was excited to learn about their esthetician program and had so many ideas. My husband and I decided it would be best for me to stop working and go full-time so that I could finish sooner and be able to start offering services. He held it down for those months, and it was all worth it. 6 months later, on October 18th, 2019, I graduated from esthetics school, and 2 months after I had my license. While waiting for my test dates, I returned to my old medical assistant job. I knew I wanted to open my beauty spa, but I needed money for supplies and a place to rent. So I went back and hoped to be able to do part-time as I got busier with clients once I started my business. It is January 2020, and I have found a room to rent and had already discussed with work about having Fridays off so I can start seeing clients on Fridays and Saturdays.

I was so excited it was finally going to happen! I was going to be able to do something that I was going to love. Then in February 2020, I got fired from my job. I was terrified. A word about COVID and shutdowns had begun, and I did not know what we were going to do. I was looking for another job, but my husband said no, if you want to start your business, do it 100%, do not get another job. We will figure it out like we always do. I am so blessed to have his support because I can’t believe all I have accomplished with him pushing me to be the best and believing in me. I decided to rent the room anyway and start my business. I had every day open, so I could be flexible and go in even if it was to see one person. I slowly started to get a few clients, and then in March 2020, we had to shut down. For a month and a half, I could not perform services. I took advantage of the time and worked on advertising and ideas for my business and how to start bringing more clients in when we were able to reopen. In May 2020, we reopened, and slowly things started to pick up.

On October 1st, 2020, I open a location of my own. The second half of 2020 was so amazing and successful. Every month it gets better, and the number of returning and new clients makes my heart happy. In March of 2022, I hired my first esthetician. She is amazing, and it is so nice to see Skin Lounge by J’s clients love her! I never thought that I would be able to love my job this much and have the freedom that I do. My family and I have been able to do so much thanks to this industry. It was scary at times thinking about changing my career completely, but I am so glad I took a leap of faith.

We all face challenges, but would you describe it as a relatively smooth road?
Not easy at all. The hardest part was getting clients through my door. I had to prove to them that I was passionate about my job and knew what I was doing. Now some struggles are just getting through the slow months. I have been in business for 2.5 years and know when the slow months come. It is still tough, but I know I will get through it. I always remember that I am way ahead of where I started and that all I can do is keep going up from here.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
I am a Licensed Esthetician. I offer a little of everything in my spa. Facials, lash extensions, lifts, brow laminations, full body waxing, fibroblast skin tightening, irregularity removals, and skin bleaching. I am known for Brazilian waxing; it is my number one and favorite service. I love my job. I love making women feel confident and beautiful when they leave my spa. All my clients are beautiful. I just help enhance those parts of them through my services. I am so proud of the environment I have created. My place is a safe place, and I am glad to know that my clients know that.

We all have different ways of looking at and defining success. How do you define success?
Having the freedom to still have a life outside of work. Balancing work and life can be challenging, but figuring out what works for you makes life easier. I can take vacations (small or big) with my family without affecting my job, income, or clients. I have a healthy business and family, which is a success.

Contact Info:

Image Credits
Shelby Lollar and myself

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