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Life & Work with Jennifer Imes

Today we’d like to introduce you to Jennifer Imes. 

Hi Jennifer, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
After high school, I attended Washington State University and finished with a degree in communications with an emphasis in advertising. During my four years there, a roommate introduced me to her MAC cosmetic collection and I was hooked. I began teaching myself makeup and different techniques, YouTube was still in its infancy then (did I just age myself?) so there wasn’t a lot of resources for me other than magazines and tv. I moved back home after graduating and shortly after decided to start hair school. My dream after hair school was to go to Cinema Makeup School in California, but after graduating I found myself pregnant with my first child. Because of this, my path diverted and I started working at MAC in my hometown. This is where I truly honed my craft and learned the skills, I needed to really build my business. 

After five years with MAC, and some more twists of fate, I left and became a stay-at-home mom. During this time, I started to do lash extensions out of my home salon. Shortly after this I also became a certified instructor which allows me to travel all over the country to teach. After three years of teaching and building my lash extension business up, my family and I found ourselves relocating to Arizona where a whole new adventure began. 

I was about 7 months pregnant when I was able to reopen my beauty business. During the pandemic, I was able to take a few more continuing education courses and add some new services that I had been wanting to take. I also stumbled upon a wedding business looking for freelance hair and makeup artists. I found myself fully engrossed in a pandemic wedding season world that was busier than I could have imagined, which was great to help me supplement my income while I am rebuilding a business in a whole new state. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
I would say it’s been a mostly smooth road with the exception of learning how to juggle being a mom and owning a business. Trying to overcome mom guilt of not being there for my children but also knowing that the beauty industry is my calling and my passion and needing to fill my own cup in order to be a better mom for my babies. 

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I work in the beauty industry and offer any service that is covered under the scope of my license. This means I offer hair chemical services, extensions, braiding, as well as lash extensions, lash extensions/lifting/tinting, brow waxing/lamination/henna, teeth gems/whitening, Hyaluronic acid lip infusions, plasma skin tightening, full body waxing, facials, dermaplaning, spray tanning. I am also an educator for lash extensions, spray tanning, teeth whitening/gems, and brow waxing/lamination/henna. 

I am most proud of lash extensions and my knowledge and skills providing this service. I’m a perfectionist and this allows me to do something that is tedious and time-consuming while working on trying to improve my speed and technique. 

I think what sets me apart from others is that I try to offer a place where you can go and get everything you want done in a single day rather than making 15 different appointments and driving all over town. I think this really caters to moms. we don’t have a lot of time and can’t always find time for self-care or even a sitter. this opens the opportunity for a mom to come see me, get what she wants and needs done and relax and then return home and be available for her children. 

Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I’d say I am a risk-taker; I left a secure job with MAC to pursue a career all of my own on my terms. I did it not knowing if I could or if I would be able to provide for my family and take care of newborn and a toddler. Then we took a risk leaving our support system and move to a whole new state where we knew no one, open a business back up with zero clientele and again hope that I can provide for my now 3 children. 

Each time I took the risk it paid off and I have slowly but surely made a new name for myself and building my clientele back up. 


  • Lash Extensions vary by style
  • Brow waxing starts at $20
  • Hyaluronic Acid Lip Infusions are $375 and includes two appointments
  • Makeup for special events or weddings starts at $65
  • Plasma Skin tightening starts at $400 and varies by body part

Contact Info:

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