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Life & Work with Anthony Tripi and Anthony Benicki

Today we’d like to introduce you to Anthony Tripi and Anthony Benicki. They share their story with us below:

TRIBE Creative Design Agency began at a local bowling alley during the middle of a league night in the summer of 2019. The co-founders, Anthony Tripi and Anthony Benicki are avid bowlers and have known each other for over a decade. They met while bowling in junior bowling tournaments throughout Arizona and eventually bowled together on the Arizona State University’s bowling team. TRIBE is a combination of their last names, TRIPI and BENICKI.

A couple of fun facts about us, we have the same middle name, and our birthdays are identical too! Anthony Tripi’s birthday is October 3rd (10/3), while Anthony Benicki’s birthday falls on March 10th (3/10); close enough if you ask us! Well, almost.

A little about us, we’re both Graphic Designers with over 15 years of combined experience in the industry. We’ve designed countless logos, entire brand identities, business cards, flyers, ads for print in magazines, and banners for arenas, and we’ve built several websites too. We’re each pretty well versed in many aspects of design. What makes this partnership work so beautifully is that although we both have shared knowledge in the extensive list of what graphic design entails, our differences lie within our strengths, which allows us to confidently offer a range of services to clients and their businesses. Anthony Tripi has a strong focus and knack for print design and branding, while Anthony Benicki focuses on web design and development, specifically websites built in Webflow.

We’ve been blessed to work on various projects in many different industries in the short time we’ve started TRIBE, and we’re so thankful for all the opportunities that have come our way. We love working with start-ups and making our clients’ visions a reality. It’s exciting to see new projects come through our pipeline, and we look forward to seeing where this journey takes us.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been fairly smooth?
A lot of our work has primarily come from referrals these first few years, so in some regards, it has been fairly smooth for us. Referrals from word-of-mouth are always great because the prospective client already sees us as a trustworthy source to take their business, and it tells us that our clients and colleagues value our work; that validation lets us know that we’re doing something right. There have been moments where we’ve been in-between projects, so the challenge has been finding new projects to work on without having to rely on referrals to bring work our way. As we look to grow our business, our goal is to continue reaching out to local businesses that might need help in taking their business to the next level, whatever that may look like.

Can you tell our readers more about what you do and what you think sets you apart from others?
It’s been amazing to have gotten to work on several types of projects in a variety of industries in the early stages of our company. We’ve already designed logos for a local startup esthetician business, we worked on a branding project and website for a fitness coach, and we did a custom website design and development project for the Scottsdale Arabian Horse Show! Many creatives get pigeon-holed into working in a niche market, so getting to work on various projects has been fantastic.

What sets us apart is we try to be personable, relatable, and transparent with our clients. When assessing a new project, we listen to the client and get a feel for what outcome they’re looking for as a result of their project, and we then try to offer our input based on our experience. If any project seems to be beyond our capabilities, we suggest alternatives or offer recommendations on how to fulfill their needs successfully. Although we would love to take every job that presents itself to us, we respect every client that crosses our path, and we want to provide exceptional service whenever the scope of work aligns with our services.

In addition to how we carry ourselves to our clients, we also differentiate ourselves through the platform we use to build our websites. We use a tool called Webflow for all of our websites, whether custom-built or if the client wants to keep it simple and use a template. Webflow puts the focus on design first and allows us to build beautiful, reliable websites without worrying about the tedious development and upkeep of the code-by-hand method. The client wants a great-looking website that’s easy to use, easy to manage, and reliable; we provide just that. Webflow’s content management system (CMS) is intuitive to use, and we customize it to the project’s needs. Unlike WordPress, where we’ve heard repeatedly from businesses that it’s just not that fun to use and makes maintaining their website a pain. Webflow is the way to go for many reasons, and we can’t recommend it enough. We offer assistance with setting up Shopify and Squarespace websites for clients wanting a more powerful e-commerce solution; sometimes, it’s just overwhelming for business owners to do this on their own, so having someone like us to guide you can make the process less stressful.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
Attending design and marketing conferences is a great resource for meeting like-minded creatives and connecting with individuals in your line of work. Making those connections, lifting each other, and being an asset to one another is a great way to be part of the design community. You can be an asset to others by offering feedback on a design or critiquing each other’s work. Sometimes you may find that another designer has an overflow of work, so being a resource to others when they can’t do the job themselves can be a great opportunity. Or maybe you each have a skillset the other doesn’t possess, so you collaborate to make the result of a project even better!

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