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Life and Work with Tracey Martin

Today we’d like to introduce you to Tracey Martin.

So, before we jump into specific questions about what you do, why don’t you give us some details about you and your story.
I honestly can’t remember one amazing ah-ha moment. I was raised in a home where we were told, anything is possible. Your word is your worth and if you start something, you finish it. These values are part of my DNA. I am a 4th generation entrepreneur. So, anything I could dream up, I created. Often times with the blessing of my parents.

I became a personal fitness trainer back in 1989. No one really knew what it was and there weren’t very many girls doing it. However, I knew that this is what I was destined to do. I was an athlete all my life and knew that the choices I make every day will affect how I feel in every way. I knew from a very young age that everything is connected and I wanted to be in service to growing people.

My husband and I left St. Louis and moved to Arizona. Once I arrived, I knew I needed to open my own fitness center. There was nothing here that I felt filled a niche that I was looking for. So, I did just that. After a few years, we decided to sell the club. It was a tough decision but it was a good one. I had just had my first daughter and wanted to be a stay at home mom. This was the season that I was in at the time.

Once I was a stay at home mom, I became unsettled with my creativity. So, I began designing children’s clothing for my daughter. And as luck would have it, I ended up building it into more than I had wanted to. We were in about 150 boutiques and Nordstrom. But I have to say it was a blast until my children were older. Then, I began to look at women’s handbags and accessories as a creative outlet. And, here I go again. I created a handbag line with the purpose. I had done my research on the fashion industry and began to understand the toxic levels in all areas of fashion. Because of this, I wrote my book “Sustainable in Stilettos – A style-conscious guide to navigating the evolving world of fashion and beyond.”

My line of designer handbags that I created, are made from woven chindi rugs from India. Then they are shipped to LA to be assembled into the beautiful bags you see today.

Designing became much deeper than what something looked like. I wanted to know who was making them, what they were made from and what my brand would stand for. The rug was a symbol of life. I was the rug. Before I married my now-husband, I was in a horrible domestic violence situation. Yes, I and many other women have been or are the rug. As a designer, I get to take the rug and make it into beautiful bags. I get to give it another story. As a Transformational Life Coach and author, I get to work with amazing people every day and guide them through their own transformation. I went back to school to get my certification in Transformational Life Coaching because I knew it would be the basis of where the trajectory of my life was going.

I have since launched my event series titled The Transformation Tour. The event series is based on my 12 Pillars of sustainable living. The workbook is titled Transformation Declaration. This September, I am beyond excited to launch the teen edition of the Transformation Tour along with an adapted version of the workbook. After being a coach for more than 27 years, I believe it is better to raise healthy kids than it is to repair adults.

Truly being in service to growing people has been a focused purpose-driven life for me. I can’t wait to see who I get to work with next!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
NO WAY!! If something is put on your heart, there is no way that someone else will ever be able to understand your level of commitment. We must be patient with them. There were many sleepless nights, missed social events and financial struggles. I never once complained. I chose this life and I have been divinely guided every step of the way. How could I ever complain about it. However, even saying it this way doesn’t mean that there weren’t days where I wanted to shift and do something else.

When things don’t work out, it always requires you to look inward and how you have participated it in. Every situation and relationship that I have been in has required a new version of me. I had to own my own shit and grow through it all in order to be the best version of me. Then and only then am I able to see that the struggle is necessary and needed in order to prepare me for what’s to come.

Opening a gym back in the ’90s was not easy. It was a man’s world. I never even thought about this, I only kept moving forward. You can call it naive, however it served me well.

Learning the in’s and out’s of the fashion world also require a dose of humility and determination. NEVER, listen to the naysayers. They are not driven the way that you are. You had this purpose, long before they had an opinion.

So, as you know, we’re impressed with Tracey Martin – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
My dual focus is Transformational Life coaching based on sustainable living principles. I do quite a bit as an Immersive Transformational Coach. I move in with families for 3-5 days and work on all aspects of life within the home. I do the same for companies and brands. Behind everything business person, employee or founder is a human being. Where do you make your decisions from? What is your value, belief or morals set on? This is what I care about. I don’t care so much about what you do. I care about WHO you are while you are doing it!

As a “life coach,” I work on all aspects of life. I may have a specific point of entry to begin working with you but you will be soon discover that everything is connected and everything matters.

I am often asked what I do as a Transformational Life Coach. Once I am invited into your personal ecosystem, the real work begins. I will give you the truth without agenda. The pain you went through might not have been your fault. However, healing is your responsibility. We work on mental health, emotional health, physical strength, spiritual fitness, and holistic wellness. I will meet you where you are, but I will not leave you where I found you. The commitment is up to the client.

There’s a wealth of academic research that suggests that a lack of mentors and networking opportunities for women has materially affected the number of women in leadership roles. Smart organizations and industry leaders are working to change this, but in the meantime, do you have any advice for finding a mentor and building a network?
Seek out those that have done it before you. Don’t be fearful to reach out. Everyone had to start at the beginning. Always remain coachable!

Contact Info:


Image Credit:
Photographer – Phyllis Lane, Makeup artist – Allison Pynn

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