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Life and Work with Melissa Rosciano

Today we’d like to introduce you to Melissa Rosciano.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Food has always been a passion of mine. I love looking at beautifully plated food almost as much as I love to eat it. However, I never wanted to act on this passion because I never wanted to be “that girl”; you know – the girl who always had to take a snap before eating her meal. It wasn’t till a year ago when I traveled to the Mecca of amazing cuisine: Europe, where I finally decided to start an Instagram that solely reflected my love of food. With the support of my partner and hours of brainstorming (on his behalf), LadyLunching was born. This Instagram account represents a way of thinking. It represents me being my authentic self, and not giving any F’s about what the table next to me thought when I stood on the chair to take a food pic. As time progressed, this mentality became the voice of LadyLunching. LadyLunching is more than just drool-worthy, food photos; it’s about living your truth; being your version of a lady; and eating whatever the hell you want!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Where do I start?! Don’t get me wrong; this has been one of the most exciting ventures of my life, but it definitely hasn’t come without struggles. At the beginning of my journey I really struggled with finding my voice. I’m a private person by nature, so mentioning anything personal on Instagram was never a thought. After about 8 months, I realized I wasn’t connecting to people in the way I wanted to. I was TERRIFIED of being genuine with people. After several late nights asking myself existential questions, I realized I need to make LadyLunching for me and no one else. If you are in the process of developing a brand, remember to keep it genuine. If you start to create content for the approval of others and not yourself, you’re going to be miserable and that will reflect in what you’re trying to promote. My last piece of advice is to stop comparing your successes with the success of some else! I use to rattle my brain trying to understand why I didn’t have as many followers as someone who just started their account. The truth is; everyone’s path is different. If you have a full time-job and go to school (like me), your following is not going to be the same as someone who works from home and has more free-time. Be patient. Your time is coming.

Please tell us about LadyLunching.
I am the content creator of LadyLunching; a foodie Instagram account that empowers women to cultivate healthy relationships with themselves and food. I feel that there is enough content on social media telling women what they should eat, how they should act, and how much of themselves to give to others. I can’t begin to tell you how many conversations I’ve had where a woman has told me, “I can’t do this” or “my husband/boyfriend would never let me do that”. I wanted to create a space where women were encouraged to be selfish sometimes. I wanted to communicate to them that they have a divine right to eat whatever the hell they want, and live the life they want. The only person that can write the rule book to your life is yourself. You can’t eat that pasta? Says who? Eat the damn carbs! If I can empower just one woman to view herself as a queen, then I’ve done my job.

Are there any apps, books, podcasts or other resources that you’ve benefited from using?
I am constantly changing my style of content, so my form of inspiration changes with it. I’m currently obsessing over “The Subtle Art of Not Giving a Fuck” by Mark Manson. This book has definitely been a contributing factor to LadyLunching’s “do what you want” voice.

I’ve been wanting to get more into hosting, so The Proper Blog has been a huge inspiration for that. Lexy is serious hosting GOALS!

Lastly, what kind of millennial would I be if I didn’t have a podcast in my tool kit? I just started listening to Radio Cherry Bombe. In a short amount of time, this podcast has inspired me to think more savvy about my brand and put together a 5-year plan.

Contact Info:

Image Credit:

Nicholas Boettcher

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Melissa

    August 28, 2018 at 4:37 pm

    Yayyyyyy!! This is so cool! Thanks so much for the feature!

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