Connect
To Top

Life and Work with Lauren Miller

Today we’d like to introduce you to Lauren Miller.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Heritage Floral Design launched in the Fall of 2015, however I had spent many years dreaming and scheming about it beforehand. I’ve always been drawn to design and color as well as gardening and plants, so meshing those along with an entrepreneurial spirit just seemed to fit! Additionally, I’d spent time working in a local floral shop learning some tricks of the trade and narrowing in on how I’d like to run a business.

After trying some different things, I began to specialize in florals for weddings and events. I’ve been lucky to work with tons of lovely couples and fellow wedding vendors over the last three years. It’s a great industry! My favorite part is getting to work with brides to create their dream day. Flowers have an amazing quality that brings beauty to the moment while also conjuring up memories of the past. They may be short lasting, but they’re an irreplaceable part of your wedding day – and I get to be a part of making that happen!

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There have certainly been some challenges along the way! The practical aspect of starting a business (taxes, paperwork, getting systems in place) can be overwhelming, not to mention the people-side of a business like interacting with clients, dealing with complaints, communication with other companies, etc. The first several months felt like a whirlwind of excitement and fear! Yet it’s totally worth all the blood, sweat and tears you pour into it!

I’ve found that there are three main things that will help you stay afloat as you start your own business:
1. Find a support system – Surround your self with people who encourage you, help you, and believe in your dream! My husband is this person for me. He is constantly rooting for me and cheering me on while helping me in practical ways. If there are people in your life who are not supportive or who tear your vision down, don’t invite them into your process.

2. Follow your gut – As crazy as it sounds, you should really follow your intuition. If there are clients or circumstances that just don’t feel right, don’t work with them. I’ve found that I often get a sense of what events or people will be a good fit to align with just by talking to them or getting more information. Do your research and then follow your instincts.

3. Be true to yourself – I know it sounds cliche, but this is incredibly important if you have (or are planning to run) your own business! We are surrounded by comparison everywhere we look – from social media outlets to the news, to our own inner voice. It’s so easy to critic ourselves, become insecure and then, stray from who/what we started as. My best advice, especially when just starting, is to keep your head down and work hard. Don’t look at what others are doing to try to copy it. Be yourself and be awesome at it.

So, as you know, we’re impressed with Heritage Floral Design – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I am a floral designer that specializes in weddings and events. Natural, organic florals are my style with inspiration coming from the garden. I pair whimsical inspiration with classic floral design techniques to create timeless arrangements.

Working in the floral industry for the last four years has given me the opportunity to try different styles and learn how to do floral techniques ranging from boutonnieres to Mother’s Day arrangements, to large wedding arch installations. However, I chose to work on weddings and events because it is the best fit for my personality and style. As a type-A person, weddings allow me to mesh this organized/planner world with my creative side. I love getting to work with clients to dream up their perfect day and then execute all the details.

Although my company is small, I am really proud of the quality of service I provide. I make sure to walk with my brides every step of the way and I’m always available for questions or concerns. My goal is make planning wedding flowers as simple and enjoyable as possible for all my clients, as well as going above and beyond on their big day. I tell clients that they should consider me on their team and as a resource to them for anything that may come up. I intentionally try to book only a couple weddings a month, so I can make sure to devote the time and attention that each one deserves.

Do you think there are structural or other barriers impeding the emergence of more female leaders?
Some of the largest barriers to female leadership today is a conservative mindset about gender roles. There still tends to be a belief that women are meant to only be homemakers and they “belong in the home”. Although I have nothing against women choosing to stay home and raise children, I also believe that women are just as competent at running businesses and being in leadership in the business world.

Thankfully, we are seeing a shift away from this mindset in younger generations and there are many voices cheering on female leadership. I feel so lucky to not only own my own business but also have many people rooting for me. The wedding industry is full of some of the most amazing female entrepreneurs and it’s an honor to get to work with them and support them!

Contact Info:


Image Credit:
April Maura Photography

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • Phoenix’s Most Inspiring Stories

    Every neighborhood from Phoenix to Scottsdale to Tempe has its own vibe, style, culture and history, but what consistently amazes us is...

    Local StoriesOctober 19, 2018
  • The Trailblazers: Rewriting the Narrative

    The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that...

    Local StoriesOctober 18, 2018
  • The Thought-Provokers: Celebrating Artists & Creatives

    Phoenix has always had an artistic soul.  The culture and heritage of our city, like most great cities, owes a tremendous...

    Local StoriesOctober 18, 2018
  • VoyagePhoenix FAQs

    We’ve prepared this FAQ about VoyagePhoenix (run by Voyage Group of Magazines, LLC) (“Voyage”) in an effort to ensure that anyone...

    Local StoriesSeptember 23, 2018
  • The Influencers

    VoyagePhoenix owes a huge debt to the incredible local community of influencers – from fashion bloggers to foodies – who put...

    Local StoriesSeptember 19, 2018
  • #AZCreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    Local StoriesSeptember 18, 2018
  • An Artistic Voyage: exploring local creative and artistic works

    Raw, unfiltered creative expression – from stories and photographs to illustrations and paintings – is at the heart of VoyagePhoenix.    In the...

    Local StoriesSeptember 14, 2018
  • Flashes & Strokes: a Tale of Two Mediums

    The digital and traditional arts are thriving in Phoenix. From newer, technology based media like photography and digital art to more...

    Local StoriesSeptember 13, 2018
  • #AZCreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    Local StoriesSeptember 11, 2018