Today we’d like to introduce you to Karen Serino.
Karen, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am British born and bred and came to the US 18 years ago working for a company in the hotel technology business. I had spent many years in the hotel and travel industry which provided me the ability to travel extensively as well as live in different parts of the world rich in culture different to my own, such as Dubai and Spain.
Shortly after moving here, I met my husband Brian, who worked in the same company out of our New York office. I was his boss, and of course, I think I still am! We were married within six months, after which our lives took on a whole new direction.
I started a company called The Ironing Lady, a luxury hand ironing and bed linen care service. It took off immediately and grew very quickly such that it took both my husband and I all of our time to manage the daily operation and all the employees. Fifteen years later, and well into my fifties I became restless and needed to submerge myself into something that I felt passionate about, and ironing was just not it! Brian still runs The Ironing Lady and I turned my creative juices into writing about fashion and lifestyle for women in their midlife.
My Grandmother was the head tailor for one of the finest department stores in the North of England, back when the clothes sold in the store were actually made in the basement. As a result, my passion for fashion started (unknowingly) before I could walk! My eye for style has had a lot of practice over the years from the rich diversities of hotel guests in some of the major fashion capitals of the world, not to mention The Ironing Lady!
This is how I arrived at Above and Beblonde, a life and style blog for youthful women in midlife and beyond!
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The blog Above and Beblonde started eighteen months ago. This whole world of blogging was new to me, so almost everything was a challenge from building the website to taking quality photographs. Nevertheless, I was having more fun than I’d had in years and I never lost focus. That’s the key to staying on track, enjoy what you’re doing and stay focused on your goals.
Another major thing I would say to anybody who is starting out blogging is never comparing yourself with anyone else. There will always be somebody who appears to be doing better than you, has more followers or takes better pictures. Comparison is definitely the thief of creativity. You must always be the best version of yourself.
It’s also very important to maintain your integrity and professionalism both in how you portray yourself and what you endorse or promote. I am very picky about products I endorse and turn down a lot of collaboration opportunities simply because the brand is not a good representation of my demographic, my brand or I simply don’t like it. You are out there on the Social Media stage, always be kind and always be honest.
So, as you know, we’re impressed with Above and Beblonde – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
Above and Beblonde was born out of everything that I feel passionate about as woman in her midlife. Mostly life in general, and specifically about making our midlife years and beyond the most stylish, most beautiful, the fittest and healthiest possible and ultimately the most fun.
My blog isn’t about an outfit of the day, those can be seen on my Instagram account (@aboveandbeblonde) daily! My blog is a humorous and sometimes serious, collection of facts and personal thoughts on current trends in fashion, fitness, a robust review of local events and attractions, as well as a unique perspective on places to stay and travel, and it continues to grow as I do.
It’s a resource for youthful women in their forties, fifties, and beyond to catch a glimpse of what another woman in her fifties looks like wearing sock booties, cut off shorts and riding a mountain bike – not all at the same time I hasten to add! And, hopefully, a place that will inspire others to try things they might not otherwise have considered!
Were there people and/or experiences you had in your childhood that you feel laid the foundation for your success?
Most definitely. I experienced a somewhat turbulent childhood, witnessing my fathers health decline and subsequent death. There were many times I felt I only had myself to rely on as a young teenager, but that was a good thing, it made me independent, self-sufficient and very determined to succeed. I was blessed to have wonderful grandparents who were loving and positive role models and never failed to instill in me a belief in myself despite other adversities.
- Website: www.aboveandbeblonde.com
- Phone: 602-614-3593
- Email: email@example.com
- Instagram: instagram.com/aboveandbeblonde
- Facebook: http://facebook.com/kareneserino