Today we’d like to introduce you to Debra Deasy.
Debra, please share your story with us. How did you get to where you are today?
I’ve been a valley resident since the age of 5. I don’t remember anything other than life in the valley of the sun. For the past 21 years, I’ve dedicated myself to working in my family’s local restaurant chain doing accounting and administrative work. My 3 kids have grown up and with my oldest at ASU and my middle child starting her freshman year, college debt became real. I decided to look for something to do. I originally found Microblading because I personally wanted the procedure.
After doing a lot of research, I became more interested in the process. I looked into what training was involved. I found several programs but ultimately decided that AZ Brow Doctor in Mesa would be where I trained. I attended a 4 day class in September 2017. Since completing the course, I’ve furthered my knowledge by completing additional training, Color Theory, Skin Typing and Pigment Science courses. The more knowledge I have of the process, artistry and products, the better the results and ultimately my client’s happiness.
After I completed my initial certification, I worked on clients out of my home. I then moved to Spark Salon Suites and co-shared a space. I just opened up a salon suite at the brand new Beauty District Norterra with my close friend. We have named our suite Elevated Beauty Lounge. Besides eyebrow Microblading, I have added Yumi Natural Lash Lift treatment and Yumi Feet to my list of services. I will be added Eyebrow Henna as well.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Jumping into an industry that you’ve never been a part of is definitely scary. I can say that I have found the PMU/Microblading community of artists to be very welcoming. They are very uplifting, offering advice and wanting to help each other find success.
In regards to struggle, I’d say learning the ropes of selling yourself on social media has been a big obstacle I’ve had to overcome. It’s a sink or swim difference for a small business. Your art needs to be seen and the only way to show it is by referral or social media.
As far as advice, I’d say to take advantage of all the free webinar or vlogs that give marketing tips. Taking the time to learn about google placement, SEO and proper posting has helped me to steadily build my business.
Please tell us about ibrows by Debra.
I am a certified Eyebrow Microblading artist. I’d say that I have done the research to use the highest quality pigments. I choose Microblades that create the most natural hairlike strokes. My numbing products ensure client comfort and aftercare kit helps to ensure optimal results.
I’d say that the brows I Microblade look extremely natural. I don’t do cookie cutter brows and I don’t Microblade the same pattern of every client. Every client is unique and so are their brows.
Were there people and/or experiences you had in your childhood that you feel laid the foundation for your success?
I’ve always been a hard worker. I’m still working for the family business and balancing it with the Microblading and Lash Lifting. My father always used to say “work harder and work smarter”. I think my work ethic and knowledge of the business environment will help me to continue building my brand. I also think that my lifelong chatty personality helps put my clients at ease and makes the experience between friends, not the artist and client.
- Microblading Procedure $300
- Yumi Lash Lift $150
- Yumi Feet $40
- Address: 2480 W Happy Valley Rd
Suite #125 Inside the Beauty District
Phoenix, AZ 85085
- Website: Www.elevatedbeautylounge.com
- Phone: 602-549-4507
- Email: email@example.com
- Instagram: @ibrowsbydebra
- Facebook: https://www.facebook.com/ibrowsbydebra/