Today we’d like to introduce you to Aimee Zimmerman.
Thanks for sharing your story with us Aimee. So, let’s start at the beginning and we can move on from there.
I graduated massage school 15 years ago with high hopes of helping my husband support our small, young family while doing what I loved- helping people feel better through massage therapy. I quickly realized how undervalued and overworked massage employees are. It was also nearly impossible to build the therapist/client relationship that I believe is essential when treating people’s pain, injuries, and stress. I wanted to deliver an overall higher quality massage service and have the freedom to foster a caring yet professional relationship with people.
My first attempt at running my own massage business didn’t pan out. I had the skills and the desire but lacked the business sense and didn’t have a clear plan or any goals. I ended up quitting massage altogether and went back to the 9-5 within the physical therapy and chiropractic settings. We made ends meet and our little family flourished. Fast forward years later, and out of nowhere, unforeseen circumstances completely changed our family dynamics and I spiraled into a deep depression full of confusion and pain.
The only time I had clarity and found peace was when I was outside and hiking alone. But I wasn’t alone. Oddly enough climbing mountains not only healed my hurts, but it also put me back in a relationship with God, and the desire of pursuing my dreams of having my own massage practice was re-awakened. I knew it was the best decision for our family, for me, and the timing couldn’t have been more perfect. In the Fall of 2017, I took a giant leap of faith and opened up AZ Mountain View Massage.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been a long road, but full of growth. At one of the lowest points in my life, I was being led to try again. And sure enough, with faith, dedication, and my ego aside, everything came together. Looking back I can now see that I needed to go through the tough times; it helped me mature and learn from my mistakes.
A huge struggle is doubt. Being full of self-doubt won’t get you to the mountain top. You have to change how you think by believing in yourself, not giving up, and knowing that you are worth it! Work hard every single day and you will see results. You can absolutely make a living doing what you love.
Another obstacle is not having a clear direction on how you’re going to reach your goals. You’re going to need a plan, a “map” to get what you want. The number one piece of advice I can give is to hire a business coach. It was hands down the best decision I made in my struggles. Keep in mind when looking for a coach, it should be a person who specializes in your profession; someone who’s successful has been-there-done-that, doesn’t sugar coat anything, and will be there to cheer you on. I’m incredibly grateful, I found my coach Rebecca Overson, I’m 100% living my dream and I owe so much of it to her!
Some more advice would be to aim high in everything you do! Have clear business policies in place and stick to them; treat others how you want to be treated; have stellar customer service; own up to your mistakes; apologize if needed. And finally, it’s okay to say no! As massage therapists, we have a natural tendency to be people pleasers and want to help everyone we meet. However, not every person is going to be a good fit for your business. We can’t be all things to all people and it’s absolutely okay to refer them out to a different therapist. Listen to your instincts and do what is best for you and your massage practice.
Please tell us about AZ Mountain View Massage.
I specialize in sports massage for pain relief, injury recovery, and stress management for active Arizonans.
I especially enjoy working with hikers, trail runners, and mountain bikers. I love helping people feel better so they can do more of what they love. As an avid hiker, gym goer, yogi, and cyclist, I understand the aches and pains that come with being active.
Every session includes an application of an anti-inflammatory/pain relieving ointment, cream or essential oil. If needed I can also apply heat packs, cold packs, cupping therapy and even ice massage. Athletic tape after sessions is available and is the only add on.
I am proud yet humbly delighted to offer a space dedicated to you! You can choose a 60, 75, or 90-minute massage. It can be relaxing or focused on getting those tight spots, aches, and pains worked out of your muscles. Your choice. I always welcome open, honest communication and ask that you tell me when you don’t or do like something. It’s your massage and it’s all about YOU!
Weekends and evenings are available by appointment. If you would like to learn more please visit my website.
Do you think there are structural or other barriers impeding the emergence of more female leaders?
After being in and out of the industry for over a decade, a couple of barriers that stand the test of time is the notion that lowering your prices will build your clientele, and being considered competition rather than a colleague from other female practitioners. Both of these are a common mentality in the massage field that I experienced right out of school. I was stuck in this mindset for years until I found the business guidance and support from my coach and was directed toward a new path.
Lowering prices devalues our gifts and the industry as a whole. Unfortunately, talented therapists end up leaving the massage world to find a better return elsewhere. Being in a female dominated industry, as women, we shouldn’t be in competition with each other; instead, we need to encourage and lift up our fellow therapists, especially the new ones. I believe the path to success is in women helping women and placing value on our gifts and talents. We are worth success and we deserve to receive just as much as we give. Together, we can break through these barriers.
- Address: AZ Mountain View Massage
12240 N. 51st Ave.
Glendale AZ 85304 (Located inside Kula yoga studio)
- Website: www.AZMountainViewMassage.com
- Phone: 6028320950
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/azmountainviewmassage/?hl=en
- Facebook: https://www.facebook.com/AZMVMassage/
- Other: https://squareup.com/gift/TBK96DZY27QD8/order
Lindsay Jenks Photography, Anjeanette Photography