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Inspiring Conversations with Joe Sanchez of Joe’s Tacos

Today we’d like to introduce you to Joe Sanchez.

Hi Joe, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
It all started in 2014 with a man and a dream. My father, Joe retired from his long career in plumbing and wanted to do more with his time, so he decided to purchase a trailer and build it with a wholehearted vision in mind. When we completed the food truck, our family started to sell tacos to the public, but never at a set location. From 2016-2019, the truck moved back and forth around the city. At the end of 2019, we established our food truck at a permanent location, now our Peoria location. This allowed us to set hours and times for our customers. As the years have gone by, our customers have been able to spread the word about Joe’s Tacos and how delicious our tacos are. In 2022, we were blessed to open an actual restaurant location in Litchfield Park finally. This journey is only the beginning, as we have many things planned for Joe’s Tacos in the years to come. We are grateful and blessed with all the support from our loving community. Our customers are the ones who have made Joe’s Tacos who we are today.

Would you say it’s been a smooth road, and what are some of the biggest challenges you’ve faced along the way?
Every dream always comes with challenges and obstacles. Since it did not widely accept food trucks in 2014, it was challenging to start and create a loyal clientele. We never gave up and hoped for the best with every menu item we served. Additionally, in 2020 when COVID took over, we were hit hard because business decreased. Fortunately, we never gave up and stayed open to our loyal customers.

Thanks – so, what else should our readers know about Joe’s Tacos?
Joe’s Tacos is a savory taco shop where our customers can enjoy authentic food. At Joe’s Tacos, we specialize in our fresh hand-pressed corn tortillas. Our tortillas are made fresh to order each day without fail. We are also known for our Aguas Frescas, which are made fresh daily. Making these specialty items fresh daily gives our customers the comfort of knowing they are getting the best every time they visit us. Furthermore, we are also known for our famous toasted taco, which is your choice of a corn or flour tortilla with an outside layer of caramelized cheese. If you are a cheese lover, then you must try it out!

What sets us apart from others is that we take great pride in knowing that our customers genuinely enjoy our food and their entire experience, from start to finish. Joe’s Tacos has made a great impact in the community. Many have come to know us by just word of mouth, which says a lot about our brand because our food impacts our existing and new customers. We have created an atmosphere where our customers feel at home, away from home. We invite everyone to come and check us out; it would be our pleasure to serve you!

Let’s talk about our city – what do you love? What do you not love?
We love our city! The diversity that it brings is what makes Phoenix so interesting. We always learn from one another, which is an important part of growing as people and business owners.

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