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Inspiring Conversations with Jen Summers of Story Essentials

Today we’d like to introduce you to Jen Summers. 

Hi Jen, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started working in the lingerie industry back east in Richmond, VA in 2007, working part-time retail for a newly launched small bra fitting boutique. What I thought would be just a part-time sales job, turned into the first steps of my dream job. I fell in love with the how empowering it is to help women find their confidence through properly fitting pieces of lingerie and was completely sold on what I needed in my job to feel fulfilled and happy. Every day was different and since the industry is constantly evolving, each day brought new problems to solve which I thrived on. 

Flash forward to 2017, I began managing a newly opened boutique here in Phoenix, AZ. I had rediscovered my passion for helping and supporting women and was certain I was exactly where I was supposed to be. When the opportunity arose to purchase the business in 2019, there was no question – I was doing it. As we approach our two-year anniversary, thriving through what has been nothing short of the most insane two years yet, I can honestly say I’m lucky enough to be partnered alongside my brilliant mother, Margie DeHaan, growing and changing the industry one Story at a time! 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not always been smooth but it has always been worth it. The last two years have clearly been the most challenging as the industry and how we operate as a boutique was hit hard in 2020. Learning how to adapt from an in-person curated shopping experience to a somewhat generic digital presence was the hardest struggle. We dug deep, rebuilt, re navigated, rebranded, and took huge risks. It has taken determination, strength, and a supportive group of the most incredible people to continue to grow our brand and business. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Story Essentials was born from the belief that finding a bra should be an inspiring experience. 

Our mission developed from a deep desire to find something that fits well & emphasizes individual beauty. We are here to inspire women to embrace their own body. We will work tirelessly to find styles that make you look & feel good in the boardroom, the bedroom & anywhere in between. 

We are known for our bra fitting, exceptional customer service, and unique shopping experience. With over 14 years of bra fitting experience, Story Essentials is here to help build confidence for every woman at every season of their lives and tell their unique story through well-fitting pieces of lingerie. 

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
Owning a small business is tough but we thrive on the continued support of our local community and dedicated clients. The best support we can receive is word-of-mouth referrals amongst family, friends, and the local community. Sharing your experience on Google or Yelp, sharing our business on social media, and continuing to recommend new clients is more than we can ask for! 

Contact Info:


Image Credits
Fully Alive Photography
Lauren Ross

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