Today we’d like to introduce you to Elite Equine .
Hi Elite, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I have been a RN since 2007 and in healthcare since 2001. 2019 was the first time I was starting to feel burned out and wanting to do something different or at least stay part time at the hospital and do something else part time. We had the opportunity come up to BUY the Equine Saltwater Spa. We had used it on our horses and seen the amazing results. Jesse is a serial entrepreneur and has started many businesses from the ground up where I have always worked for someone and gotten a guaranteed paycheck every two weeks. So, the thought of starting a business and having to invest 6 figures right off the bat terrified me. Our first year wasn’t amazing but we just kept showing up and building relationships with show producers and customers. We really do care about every single customer and make a big effort to make them feel important. Many are now close friends and who we spend holidays and free time with.
Fast forward to March 2019, we had a great list of shows scheduled, our brand and reputation was growing in a positive direction then the pandemic shut everything down. Horse shows were cancelled, we had no where to go. I was still working at the hospital 3 weeks a month and I decided to go back to the hospital full time. Jesse had been talking about starting an excavating business for the past year. He had an idea involving a certain piece of equipment and the commercial building in Phoenix was booming.
We had been too busy with the spa business, so the timing wasn’t right to pull the trigger on that idea just yet. Since all the horse shows got cancelled, we decided that it was the right time to invest in and get Elite Excavating off the ground (pun intended) I had another terrifying experience when he came home with 6 figures of equipment! Jesse always says, you got to spend money to make money. I will say that is true even if it gives me anxiety! He went out and did a job for free to show how efficient the machine is and by the end of the day he was booked as much as he could work. So for the majority of 2020, I worked at the hospital and Jesse did the dirt excavating.
Jan 2021 rolled around and one of our friends we met through the spa business called and said he wanted to sell his peterbilt semi. The back story is Jesse saw that truck in 2010 took a picture and said I’m going to own that someday.. It is actually the very first photo he has on his phone. We met the current owner in 2019 from the spa and he used it to haul his horses to the shows. Jesse told him if he ever wanted to sell he would like the opportunity to purchase it. For the third time (do we see a trend yet) Jesse came to me with another business idea, Equine transportation. There were always people who needed horses hauled to the shows we were already going to and we lived in the epicenter of reining country. Most our customers for the transport were already current customers with the spa. There was a need for it and because we already knew everyone it was easy to start up.
One of our spa customers approached us about expanding a property management and concierge based business she had in Aspen CO to the Scottsdale area. We partnered and opened Elite Estates Nov 2021.
Although Elite Estates is not horse related, some of our clients are existing clients from our three other business.
So today we have four business that serve an industry we are passionate about.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Actually yes, even with the pandemic. I think a big reason it’s been smooth is because of our mindset. We firmly believe in “what’s meant to be will happen” in any of our business’. If something feels forced or doesn’t happen it means the timing isn’t right or there is something better or different we should be looking into. We’ve also noticed who you surround yourself with is a huge reason we have been successful. They say you are a cumulation of the 5 people you hang out with the most. This is so true. We did some “house cleaning” in our life the first year we were in business. Some of the people we considered close friends were not super excited or supportive of our success. Negativity breeds negativity.
As you know, we’re big fans of Elite Equine. For our readers who might not be as familiar what can you tell them about the brand?
Elite Equine began with starting a mobile cold saltwater spa to help equine athletes. Our passion and focus is dedicated to the reining industry. Horse owners and trainers take excellent care of their horses and this therapy is a mainstay in their programs. We started building stationary spa units that are now in barns all over the country so the horses can use it at home, not just at the shows. Many of our customers from the spa sought out Jesses expertise with dirt to help them make their arena ground better. He specializes in commercial dirt excavation but his knowledge of dirt and how to maintain it has him traveling all over the country to fix and build arenas.
We saw a need for the horse transport to and from shows we were already going to. We had purchased some reiners that needed to go to the shows as well, so it was a no brainer. It just meant I lost my driver as now we had two rigs going down the road.
One of our spa customers approached us about expanding a business she had in Aspen CO to the Scottsdale area. Although Elite Estates is not horse related, some of our clients are existing clients from our three other business.
I think we have been successful because we are passionate about what we do. We have watched the industry we are in and seen what the demands are.
Do you have recommendations for books, apps, blogs, etc?
Podcast Along for the ride with Andrea Fappani. Sean Whalen
- Email: email@example.com
- Website: Eliteequinespa.com
- Instagram: Eliteequine3
- Facebook: Eliteequine
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