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Inspiring Conversations with Coby Newton of Top Shelf Carpet Cleaners

Today we’d like to introduce you to Coby Newton.

Hi Coby, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
Growing up in Las Vegas was no easy task. Both of my parents worked on Las Vegas Boulevard, so as a young man I grew up around the glitz and glamour – what we could call “the norm” in Vegas.

That “norm” quickly turned into a never-ending desire to maintain this peak image I saw growing up. Thankfully, I did have sports as a distraction, which led to me playing football at NAU. But after football ended for me, I was back in Vegas at square one.

I quickly became caught up in the lifestyle where I was working full-time in the nightlife and restaurant industry for many years to come. Fast forward to six months before the pandemic, I realized I needed out of Vegas and wanted to tap back into my full potential as I did with sports. I headed to Chicago and began working with my step-father Rich at his carpet cleaning business.

I had worked the business with Rich on and off my entire childhood, and always joked “one day I could even have my own carpet cleaning business!” However, while in Chicago, I was still working through my old “habits” from back home, and without sugar-coating anything, that habit was simply drinking too much. I had hoped Chicago would be a place free of distractions but still found myself struggling. Cleaning carpet with Rich was the only thing that kept me happy, motivated, and on track.

I know for many the pandemic was devastating, but for me, it changed my life. There was no work, and there was more time for “bad habits”, and I guess the old saying is true: I was sick and tired of being sick and tired. So I found my way back to Arizona and did something about it.

May 24th, 2020 was my first day in Arizona at a therapeutic community on a working ranch. A long way from Vegas, huh? There were 130 horses on this property, and I along with 40 other “students” were responsible for their day-to-day care, as well as responsible for not indulging in our “bad habits”.

One of these horses was owned by my soon-to-be wife, Kaddie Stephens. As I was holding an apple picker in Arrow’s stall, I saw a beautiful woman riding her horse around the jumping ring and said to myself, “If I ever had the chance I would marry a girl just like that.”

And within the respectful boundaries of the community, we began our relationship. She believed in me and the change I was making in myself, and most importantly I believed in me, and our relationship started to grow.

It’s crazy to think that was two years ago already. Today I’m two years sober and the owner of Top Shelf Carpet Cleaners. Kaddie and I are doing amazing; we still have her beautiful horse, Wellington, and a pit bull named Sable. For all the times I thought I’d be stuck in Vegas or in my “bad habits” or stuck doing anything that wasn’t for me, I also knew I was capable of so much more.

Coming to Arizona changed my life, and today I’m the best man, partner, and business owner I can be. And most importantly one that cares and has a sense of pride in my community.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Frankly no, it hasn’t been easy. Some obstacles are more difficult than others, but there are always obstacles.

I literally had to start from nothing to create everything I wanted. By the time I got to the ranch I had little money, no property, and a habit that would continue ruining my life if I didn’t stop it.

Those were big challenges, but the challenges I needed. The amount of character and perseverance you can tap into when you’re at rock bottom is amazing. All of those challenges made the challenges of starting, owning, and operating a business very simple.

When it comes to business, every day is challenging. Whether it’s keeping up with my social media, making sure invoices are sent and tracked, promoting both commercial and residential, and of course – staying organized! I never knew a home office would be something I needed in my life.

Thank God, I have Kaddie!

Thanks – so what else should our readers know about Top Shelf Carpet Cleaners?
Top Shelf Carpet Cleaners is a full-service carpet, tile, grout, and upholstery cleaning company based out of Chandler but servicing the entire greater Phoenix area.

We service both commercial and residential properties and use all eco-friendly solutions that are safe for pets and children. Top Shelf is commercially licensed and insured, and can also provide a la carte services such as odor removal, stain removal, stain guard, deodorizers, garage floor cleaning, and flood restoration.

Top Shelf currently holds accounts with Mark Taylor apartment communities, as well as within the equestrian community in the Chandler/Gilbert/Queen Creek area. We specialize and pride ourselves in customer relations – I’m the owner and operator so you’ll never have a third-party employee showing face.

We believe in a job done right the first time, so we believe a customer and company connection is very important. We want our customers to be proud that Top Shelf services their homes or business.

In regards to my brand, I’m most proud of the name. I went from indulging in a bottom-shelf lifestyle to owning a top-shelf service. The irony of the events in my life really inspired the name and tapped into not only my full potential but into our customer’s full potential.

Everything good comes off the top shelf, right?

Any advice for finding a mentor or networking in general?
Having a mentor is extremely important, and I couldn’t have gotten luckier with mine. Having a mentor also isn’t the easiest thing to have, but the guidance and guidelines that are shared are invaluable.

My step-father Rich has owned and operated Confidence Carpet Cleaning of Chicago for 35 years, so while working under him for so long I got a crash course of experience, tips, do’s and dont’s, and learned most importantly to never cut corners.

In the time I’ve known him I’ve never seen that man cut one corner. Although hard on me sometimes, when I look at the wealth of knowledge gained it was all worth it. I think lessons in humility are important, and we all have something to learn from someone.

In regards to networking, it’s a non-stop full-time grind. Don’t be afraid to try more than one thing. You and what you stand for are your best resume, so if you want commercial accounts don’t be afraid to go into the big buildings and share your business and what you do.

It might take 100 for you to land one, but having a positive attitude and believing in your company will take you a long way.

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