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Hidden Gems: Meet Maegann Yarbrough of Taproom-120

Today we’d like to introduce you to Maegann Yarbrough.

Hi Maegann, so excited to have you with us today. What can you tell us about your story?
I’ve been interested in creating businesses and marketing since I was a kid, from lemonade stands to going door to door in my neighborhood trying to sell an illustrated poetry book I made for 25 cents. When I realized the education major I was pursuing in college wasn’t the right path, I got my MBA in marketing and pursued a job in sales and my real estate license. I love being a REALTOR® and will probably be in real estate until I die. I brand myself as the AZ Real Estate Geek and do YouTube videos and social marketing. I try to be as authentic as possible, and it works by attracting some amazing clients while educating the community. The inspiration to open a bar came when my husband and a friend were at dinner one day, drinking margaritas and chatting about our favorite local breweries and taphouses. Then it turned into, ‘Wouldn’t it be great to open our bar?” We came up with some wild ideas on how to make it unique, fun, and different from the bars we knew. It seemed like we were playing around. The next day, we kept thinking about it and wondering, “What if we did this?” That was early 2019, and by the time we were serious and started turning the gears in motion, the pandemic hit. Our dream of a social clubhouse community vanished as everyone had to quarantine, and we didn’t know what the future of local hangouts would be. In 2021 we got serious about it again. It was perfect timing because we found an amazing location and a community of people who wanted what we kept daydreaming about.

We all face challenges, but would you describe it as a relatively smooth road?
It has been a challenging road; we’re always learning new things, but we feel like we are on the right path. When a new challenge arises, there always seems to be some great opportunity we can grasp onto that propels us forward. The opportunity to lease the building we are in, for example. The timing was just right for us to get in there. We know about the growth and development in that area, and we feel we can serve that area well. There is just nothing like what we are providing in the area. We would not be as far as we are without the support of our families, friends, and the community.

Thanks for sharing that. So, maybe next, you can tell us a bit more about your business?
Taproom-120 was named after the old T-120 VHS cassettes. Our theme is retro pop culture and movies, which we grew up with and loved from the 70s, 80s, and 90s. We also love the local craft beer community and wanted to bring something unique into that space. We will not be your typical sports bar. We want our customers to come in and feel nostalgia for things they grew up with and loved. We want to create a clubhouse where everyone is welcome; we’ll have themed events and an arcade with classic pinball and video games. We will serve craft beer, wine, cider, and non-alcoholic options. This is unique to the area we are in. The Gateway area is growing so fast. We feel we are bringing in something new people are looking for.

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check?
Oh, man! I am a personal development junkie, so I read a lot. I’m working on The Artist’s Way by Julia Cameron. I firmly believe that anyone who wants success should read and re-read How To Win Friends and Influence People by Dale Carnegie. I follow Gary Vaynerchuk and love his little videos that pop up on my social feeds. Apps I couldn’t live without are Audible, Spotify and Calm.

Contact Info:

Image Credits
Brooke Blasko

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