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Hidden Gems: Meet Jasmine Jonte of DFY Course Creation Agency

Today we’d like to introduce you to Jasmine Jonte.

Jasmine, we appreciate you taking the time to share your story with us today. Where does your story begin?
I was a burned-out teacher at the lowest-performing school in the country (Detroit, MI) when I decided to begin building my business. I didn’t really know what I was doing – I just wanted to feel better about life.

After working on my business for a year and a half I left the classroom and went all in. After many iterations of coaching, I landed on leading personal development masterminds for a couple of hundred people.

But for some reason, I could never scale. I just hit this wall that I couldn’t seem to climb. Though I was building new programs and starting new groups, nothing seemed to get me to the next level!

So, I invested in a “Scale your Business” program with a guy who’s doing millions a month. Clearly – he had figured out the scaling thing. But when I got inside the training, I could not believe how terrible it was… and it made me angry. I deserve better. My peers deserve better!

So I refunded, and put up a FB post about it. In response, a friend asked me to build HER course. And I was hooked!

The reason I never scaled anything is that the BUILD is what I like the most! So now – that’s all we do! Create world-class programs for expert coaches and consultants inside our totally-DFY agency.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
In the beginning, I was the wizard behind client delivery and knew that to scale I needed fellow wizards by my side. Finding the right fit, however, has been a challenge.

Training and nurturing a team has never been a problem, but finding the right person with the right skillset and mindset to take over my various responsibilities has taken some time.

I decided I’d rather grow slower if it meant that it would be sustainable. This means taking fewer clients and only hiring if it’s the right fit. But for us, that decision, though it comes with its challenges, has been the right choice.

Alright, so let’s switch gears a bit and talk business. What should we know?
We help experts turn braindumps into world-class learning experiences that increase repurchase rates and lower refunds.

This means, that we build the course and lesson outlines, the slide decks, the deliverables, course portals, and more. All our experts need to do is show up, talk to us, and then record training videos using outlines and scripts that we prepare. We’re basically online program ghostwriters.

We’re on a mission to make learning simple and fun for 1Million students while saving 100+ hours for every course creator they partner with! Coupling my Detroit, MI teaching experience with business savvy and management skills, I love that we take on the heavy lifting when building or upgrading online programs for our clients.

The fact that we’re done-for-you is unheard of, but we’ve also got some difference-makers that help our clients know we’re the best partners for them.

– Business AND Student Results.
When your students win, your business wins. We use instructional design to create actionable programs that get students into momentum, connected to the community, and see the transformation.

When your business wins, your students win. We intentionally integrate content that directly connects to ROI: upsells, soft sells, and repurchase options. Adding in other custom processes like testimonial collection and course feedback metrics tracking takes this from good to great.

– Energy is Everything.
The energy that we put into building your program is the energy that you feel during the recording process and that the end-user feels. That’s why we hold the vision of your students’ success and have a lot of fun along the way. So without woo-ing out on you too much, know that we take responsibility for our energy and are here to support you in yours.

– White-Glove Service.
You are wildly in demand, which often means you’re wildly under pressure and without time. Our job is to help you feel relief and ease around your course creation, which paves the way for you to feel excitement and joy! With a heavy emphasis on the DFY, we provide a boutique experience where you’re the priority.

– Neuro-Linguistic Programming.
Just because someone buys your course doesn’t mean they’re going to keep taking it. You have to continue to “sell” to them throughout the program. That’s why we have NLP practitioners on the team to script key moments of your program to get your students unstuck and into action. Your practitioner will also support you in delivery with unshakable confidence.

I’m most proud of the fact that our team embodies our Core Values, and we attract clients that are aligned with them too! Our core values are Hungry for Growth, Courageous in Creativity, Fun, Warm and Welcoming, and Jumps In. I’ve been able to co-create a joyful, optimistic working environment with my team. I love being able to provide jobs to these amazing women.

Are there any books, apps, podcasts, or blogs that help you do your best?
“Twelve and a Half” by Gary Vee “High Performance Habits” by Brendon Burchard, “Think and Grow Rich” by Napoleon Hill
“Traction” by Gino Wickman, and  “The Alchemist” by Paulo Coelho.

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