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Hidden Gems: Meet Hawa Jasat of Indian Dress House

Today we’d like to introduce you to Hawa Jasat.

Alright, thank you for sharing your story and insight with our readers. To kick things off, can you tell us how you got started?
So it all started in 2017/2018 July. I started by buying from websites and reselling them here from India. Initially, it was going well, but we had a few bad experiences with companies and decided to source our Collection ourselves from manufacturers. This would not have been possible without my husband and father-in-law’s support and help and having to go around in a big city is definitely not an easy task, especially in towns where there are huge crowds. With the Help of the Almighty, we managed to get in touch with a few suitable suppliers that worked with us well for years and still are. We have progressed so much in the last few years, and we are thankful to our clients for their continuous support.

The Start has definitely not been easy, everything I set up myself, from creating a website and launching and receiving my first order ( I still remember till date, it’s a memory that I will never forget ) to then creating a Facebook Page, Instagram Account and Google Account, everything was self-taught – ( From a young age I was always on phones and helping my dad with work and getting to use the PC so I was always a fast learner on Computers and Phones ) and till now I am still learning 😉 It gets tricky but I work my way around it 🙂

We were store based once in Fordsburg and also worked well but due to my first son’s birth, I had to close our store as my little one would always cry in-store and we would get busy as well so I then relocated home and work from home which is also Great as my time is flexible even though I get very busy, I still don’t have time for my little ones or even get time to eat.

So yeah, my journey personally has always taught me something new. We are dealing with new things every day. Not easy at all as I have a 3-year-old toddler and a 6-month baby – both boys, so one can imagine the needs they want throughout the day.

This is my motto that I always stick to: I am here because of my Almighty, Hard Work, and my Clients (without their support, I wouldn’t be where I am) There were times when my Hubby and I would sit up until 3 am packing orders for clients. But that is the best part, and getting feedback the following days is totally worth it in the end. If you are our client or have bought from us, A huge Thank you from the Indian Dress House Team for your continuous support.

We all face challenges, but looking back, would you describe it as a relatively smooth road?
I think in any business, as they say, there is no shortcut. When I initially started, I didn’t know anything about Business, so it was a hard challenge—setting up a website ON MY OWN—getting to promote my pages. Studying Facebook / Google Analytics, To sum up, I learned everything from scratch. I had no mentor as I couldn’t afford one, nor did I know of something as a “mentor” at that time. Like any other business, there were times when we were also hit with finance, so there were always ups and downs. As time passes, I learn more and grow more. We have had difficult customers to handle, but in the end, some turned out to be repeat customers, showing that not all customers that complain are as bad as we think. So definitely not an easy road, there are times when you want to give up, that’s when you know if what you are doing is really a passion ( something that you value and want) or is it something that is temporary that is not worth it? To be honest, I ask myself this question every day! My answer is: ” I have made it this far, there is no turning back now, I am close to success and for me to reach it there will definitely be struggles and hard struggles to Overcome, in which fear comes along the way as well. But I will not allow my fear to get to me as I have Him.

Thanks for sharing that. So, maybe you can tell us a bit more about your Business?
At Indian Dress House, we provide Stunning Eastern Wear for your special days. We are the first company in South Africa to bring in the latest Designer Wear before any other Company! Our outfits come in Semi Stitched and Stitched. We deal with Bridal Lenghas, Custom Made Lenghas, Kurtis, and Juttis. We are very well known for our Lenghas, Anarkali, and Kurtis. We provide a Stitching service at an extra cost (currently, we have paused our Stitching service and will resume later this year). Most of our clients prefer to stitch with us as it is convenient. They also trust us with their garment. We deal in a large variety of Eastern Wear. What makes us different is that we stock the latest and trending fashion! We specifically select designs that can last a few years in your wardrobe and that you can always wear again! We courier Internationally and Nationwide. We have stock on hand over 500 items of Kurtis, Lenghas, and Anarkalis / Salwaar Suit. Most of the time, we are sold out within 1-2 weeks after our stock has arrived. So we always advise clients to purchase before stock sells out in store. We get Stock every 2 weeks along with orders.

We are currently home-based and work with appointments only for viewing and purchasing as my schedule gets hectic during the week. One can Whatsapp to book an appointment.

We are grateful as we have many clients that are very happy to purchase online as they receive what we advertise, we only deal in Branded and Designer Collections, Strictly no replicas as we have had 1 bad experience when we initially started so that’s when we decided to never deal with Replicas ( Cheaper Quality / Version of a Garment Modelled). New Clients always come via Referral and we are grateful because they trust in the quality. We believe in Quality as we want our clients to wear their garments more than once.

If we knew you were growing up, how would we have described you?
If one had to return to my school to ask, how was Hawa?
They would say I was timid and would not talk at all, I didn’t interact with anyone besides friends with whom I was well acquainted.

If one had to ask, do you know Hawa is running Indian Dress House?
They would be Shocked as a few teachers were close to me due to family issues I faced when I was younger.

My childhood was not a happy childhood with mom and dad around. My personality, myself as a whole, was changed because of family issues. I let my insecurities get to me because of what was happening at home. I had very low self-esteem in High School. I was not bullied, but people looked down on me because they were “smarter,” “beautiful,” “talented,” and “rich.”

When I was growing up, I played lots of hockey, my favorite sport, and I was thrilled at that time for hockey and netball (I played when I was about grade 4/5). I got selected for teams and also played in matches ( my family at that time was perfect, I was vibrant yet very playful, and some teachers would get tired of my mischievousness, especially my Islamic teachers but I did not disrespect them. Islamic School, I excelled in my studies, there were times when I would reach the top 5 and times when I didn’t make it but that didn’t bother me as long as I passed with good marks, that was all that mattered to me.

My Childhood changed after my parents separated, stayed with my father for a year without my mom ( everyone has a past that sometimes is too painful to speak about) that’s when I changed into a girl that always wondered, didn’t concentrate, left my hobbies and looked after my siblings when my mom wasn’t there. I wasn’t me, I felt alone, with no one to speak to, lost, and ever since then, I think from Grade 5 I was always timid.

High School came and I went slightly worse. I failed subjects, didn’t want to come to school as I had no friends, always alone wondering, I cried so many times to my mom, I preferred to stay home because that was my comfort place. I did go to counseling but it didn’t help much.  I took music as a subject to help to distract myself from my personal issues as I could not draw and preferred not to take art. Piano lessons helped me in having a hobby and I enjoyed it, I only took it for 2 years and dropped the subject as my mum could not afford a mini piano for my practice. I would walk from school to home, about 2.5 km away every day, or catch a bus if I was lucky. My Childhood was not easy at all but it has pushed me to become where I am today.


  • Kurtis – Starts from R 500
  • Anarkalis/ Salwaar Kameez – Starts R 1000
  • Lenghas – Starts :R 1500
  • Bridal Lenghas start from R 6000
  • Custom Made Starts from R 10 000

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