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Hidden Gems: Meet eTruism

Today we’d like to introduce you to eTruism.

Hello eTruism, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstories with our readers?
eTruism (ee-tru-ism) is a 501(c)3 non-profit started in 2018 as an extension of a project started by classmates at the UCLA Anderson School of Management. The objective was to address the growing environmental waste created by excess inventories from the fashion industry that often ended up in landfills.

Our solution was to create a non-profit that could aggregate these inventory donations, repurpose them for other charities, and monetize them into charitable funding.

We are able to accomplish this by bringing donations from our network of fashion companies and connecting them to our network of charities that utilize them for their charitable work. In addition, eTruism sells these products online at and offline at our pop-up shops where proceeds of the sales are redirected to various charities and causes.

eTruism is currently run 100% by volunteers and operational sponsorships are provided by generous individuals and corporations.

We currently have a permanent pop-up shop in Encino Farmers Market, CA and at FABRIC, Tempe, AZ. We also work closely with AZ business More Than Modeling which educates children and teens on the fashion industry, modeling, and life skills.

We all face challenges, but looking back would you describe it as a relatively smooth road?

COVID really affected ours in person events which were the major source of our sales.

Of course, being located primarily in LA, our offices were closed for a long time meaning we couldn’t gain new inventory donations either. As for most people globally, this setback has been very difficult.

Our items sell better in person – everything is $5! So we are eager to keep in-person events going but would love for more people to know about our website and IG page which has various items for sale on there too.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Some of the nonprofits we donate sales proceeds back to include The American Cancer Society, helping the homeless, helping end hunger, disaster relief, and animal welfare. This is in addition to keeping the brand new excess inventory item we sell out of landfills.

We are proud to support the future of fashion, and working with AZ business More Than Modeling means our message is spreading out of CA, into other states, and on to the next generation.


  • Everything is $5!

Contact Info:

Image Credits
Erika of More Than Modeling

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