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Hidden Gems: Meet Christel Bloch of Luxe Digital Marketing

Today we’d like to introduce you to Christel Bloch.

Hi Christel, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I stumbled into this field of digital marketing unconventionally. I didn’t start out majoring in marketing in college as many people do. I do not have an extensive background in marketing either. I have always had an interest in tech and web design, which I used to do a lot of in middle school and high school. I was born during the era when social media was first starting. This opportunity to start my digital marketing agency fell into my lap while I was still attending school. I moved to Arizona about a year and a half ago to start this new journey attending medical school, and I had plans to become a naturopathic doctor. I experienced complete burnout and lost sight of my true purpose in life. I was living for other people’s dreams and not my own. Because of this, I dropped out. People may say I gave up, but I see it as a change in direction for what life has planned for me. I wanted to get into the tech field and have my own business. I took a few online courses on digital marketing and met some amazing mentors in the field that have given me all the guidance in starting my digital agency. I became a med school dropout and digital entrepreneur within a few months.

I am now CEO of my own company, and I couldn’t be happier. I knew I wanted to specialize in medical aesthetics in medical school. It has always been a passion of mine to want to help people feel better and more confident about themselves. My mom is also a very successful cosmetic dentist, and I grew up learning the ins and outs of running a profitable private practice. When I started my agency, those were a few things I kept in mind, and that’s how I decided Luxe Digital Marketing would be an agency specifically for medical aesthetic practices. I would still be working in the aesthetics industry, but not as I originally thought. I now help med spa owners gain the time and financial freedom they’ve always wanted by growing their patient and client base, increasing their revenue, and becoming known in the industry.

We all face challenges, but looking back, would you describe it as a relatively smooth road?
It has not been a smooth journey; there have been many ups and downs. Going to med school was the worst decision I made for myself. I became unmotivated and unhappy with where my life was going. I constantly doubted myself and my abilities. I had to drive for DoorDash to have some cash flow during the transition between leaving school and getting my business up and running. Sometimes I felt lost and questioned if I had chosen the right path. For a while, I was mad at myself for moving out here to drop out. But when one door closes, another opens, and that happens. I wanted something more in my life, so I decided to take the leap and go for it. I now spend more time on my business than anything else, but I really enjoy it. Working 24/7 no longer feels like a chore.

We’ve been impressed with Luxe Digital Marketing, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I am the founder and CEO of Luxe Digital Marketing, a full-service marketing agency specifically for medical spas and aesthetic practices. We specialize in generating quality patient opportunities through paid ads, social media growth and management, and PR like getting featured in various podcasts and online publications. We can design and create marketing campaigns that will set aesthetic practices apart from their competitors and drive their ideal patients to take action within their practice. What sets my company apart from other marketing agencies is that I work only with medical aesthetics practices and put all my time and attention into this field.

Is there any advice you’d like to share with our readers who might just be starting?
The advice I’d give would be to stop comparing yourself to others. That’s the mistake I made many times, and it’s discouraging. I felt like a failure when I saw younger people accomplish more than I ever have. Everyone is on their journey; sometimes, it takes people longer than others to achieve their goals. That is ok! It’ll all work out if you keep trying and don’t give up.

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