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Hidden Gems: Meet Alisen Boddy of Wooden Knot and Cloth

Today we’d like to introduce you to Alisen Boddy.

Hi Alisen, please kick things off for us with an introduction to yourself and your story.
I’ve always had a passion and eye for design. In 2019, I took on an ambitious project in our home to convert a built-in architectural niche (think 1990’s Arizona style!) into something that would better fit the decor of the home.

After a lot of blood, sweat, and tears (quite literally!) the project was complete and ended up being the spark that created what was known as Wooden Knot and Home and is now Wooden Knot and Cloth. What started as a hobby in my garage has blossomed into a thriving business.

We have two full-time employees, Jim and Tony who do most of the building and painting while I focus on estimating, designing, and installing. We do a lot of built-in entertainment centers, desks, kitchen tables, shelving, and geometric wall designs.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
The road to where we are now has been bumpy but so worth it.

Evolving the business from what started as a hobby to the thriving business it is today has been challenging. I personally have had to battle through a couple of work-related injuries while also shaping and executing the vision for our business.

Alright, so let’s switch gears a bit and talk business. What should we know?
We are a woman-owned custom woodworking and upholstery business.

We take a lot of pride in the quality of our work and believe that this is what sets us apart. We use the highest quality materials and are meticulous about ensuring that our final product is something we’d be proud to have in our own homes. We take time to understand our client’s goals and vision for their projects and will go to the ends of the earth to deliver.

We are proud of the positive word of mouth our brand is creating. It’s so cool to see our clients recommend us to prospective customers.

Are there any important lessons you’ve learned that you can share with us?
I’ve been inspired by Marcus Lemonis’ (Entrepreneur/CEO of Good Sam and Camping World), we used to watch his show as a family and he always talked about the importance of the “3 Ps” in business. People, Product, and Process. In order to realize your full potential in business, it’s critical to be intentional in all three of these areas.

I have put a lot of time and energy into ensuring that we hire quality people that believe as much in our vision as we do and thankfully we’ve been very lucky to have a team that takes so much pride in their work and has developed an ownership mindset. Our product is high quality, we refuse to cut corners. Our customers trust us with designing and installing what are often the centerpieces of their homes, we don’t take this responsibility lightly.

The process is probably the most overlooked of the three but is incredibly important especially as we scale our business. This is the area we’ve recently spent the most time focused on. Our business is growing fast and we believe that establishing processes that will allow us to continue to scale in the future is so important.

This is the area that is probably the least “fun” but without it, we don’t think we’ll be able to continue to grow successfully.

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