Today we’d like to introduce you to Lauren Robson.
Hi Lauren, we’d love for you to start by introducing yourself.
LAURO started out of a personal mission to find a source of natural plant-based electrolytes to keep myself and my family hydrated. I wanted something all-natural, low in sugar, limited ingredients, and most importantly my kids had to love the taste. With more than 15 years of experience in the health and nutrition industry, I was more than aware of the options on the market. The problem was, what was available had too many additional vitamins or ingredients that were not suitable for the whole family. While researching late one night what I discovered was the prickly pear cactus. I sourced local prickly pear and began making cactus water in my kitchen. By the end of that summer, I started packing it in my kid’s lunches. I remember being asked, “What is this pink water Emma has in her lunch?” followed by, “Where can I buy it?”
So I began making it for friends and family. The feedback from both kids and adults was tremendously positive. From the color to the taste, they couldn’t believe it was cactus. As the calls kept coming, I quickly realized that I was not going to be able to keep up with the demand in my kitchen. So I made the very difficult decision to leave my corporate job of 10 years to bring LAURO to life.
After almost a year of development and preparation, Lauro was ready for retail. What I never expected or could have planned for was a global pandemic. We launched three days before the stay at home orders went into effect. While this last year has been nothing short of a miracle, I am incredibly proud of how far Lauro has come. It has been so fun to see people enjoying and loving a drink that I created. We have some really exciting future plans and I can not wait for people across the nation to enjoy the taste and health benefits of the prickly pear cactus.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Starting a business is never a smooth process. There is always something that happens, trucks are delayed, machines break down, you are constantly having to change and evolve your expectations. With that said, I have had two major life-changing challenges so far as an entrepreneur. The first was homeschooling three children. I love them more than anything in this world but I was not built to teach. To launch a product and then to balance educating my kids, it was a struggle. I listen to people talk a lot about work/life balance and I laugh a bit because COVID changed the way I now define balance in my life.
The second is the ongoing aluminum shortage. Without cans, we cannot produce product and as everyone is awaiting their share of cans, manufacturing gets backed up, which then causes greater delays in getting products back on shelves. As much as you strategize and prepare, it only takes one thing to derail your plan and there is nothing you can do about it.
We’ve been impressed with Lauro, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
LAURO is a Sparkling Prickly Pear water made from 4 simple ingredients; carbonated water, prickly pear puree, lime juice concentrate and agave nectar. We kept it pure and simple. There are NO:
Prickly Pear is fast becoming the latest “SUPER FRUIT”, packed full of plant-based electrolytes, antioxidants, and amino acids.
It has less sugar and calories than coconut water.
The benefits range from electrolyte replenishment to healthy skin, support for Type 2 diabetes, muscle recovery, immune boosting, and hangover recovery. The best part, it’s safe for all ages to enjoy!
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
We are always looking for health-minded brand ambassadors and other like-minded brands to collaborate with on projects. We love receiving videos and pictures of people living their #laurolife. I love doing events in our community! Please reach out, we would love to connect!
- Email: email@example.com
- Website: www.drinkcactus.com
- Instagram: @drinkcactus
- Facebook: @drinkcactus
- Other: tiktok @laurolife