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Exploring Life & Business with Laura Lee Botsacos of Apollo and Artemis Beauty by Equality™

Today we’d like to introduce you to Laura Lee Botsacos.

Hi Laura, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
For years, I built and grew businesses. Even broke the glass ceiling becoming the first female Kia dealer in New Jersey. My time in the automotive industry really allowed me to hone my sales, marketing and leadership skills. But love of cars aside, a decade of heavy metal left me longing for something different. I always loved beauty and knew that I ultimately wanted to marry my business acumen with my creative desire for beauty so, I hung a few lefts and found my heart in the beauty business. Consulting for a skincare brand. Advising patients in plastic surgery practices. Assessing dental implant solutions. Wherever I could help people overcome insecurities and discover their best selves, I was in my zone of genius. Beauty lives within every human soul. In our imperfections, we are all beautiful and equal. And when I stopped judging myself, I started seeing the beauty in myself and everyone around me. I wanted to build on that epiphany. That’s why I created Apollo and Artemis Beauty by Equality™, a skincare line that lets the beauty of the soul shine through. We believe that beauty dwells within the soul and shines on the surface. We are committed to the tenet that everyone is beautiful. And we want to help you feel that way. My goal: help others explore their inner god and goddess. Our products are all-gender, clean, vegan, cruelty-free, and effective for every skin type so your skin can get to a healthy, glowing state of being. And proudly made in the USA. We are backed by science to produce real results.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It most certainly has not been smooth. I never expected that I would be launching a skincare brand at this stage in my life. Yes, the road to success is hard and does require a tremendous amount of dedication, but here is the thing: everyone’s road looks different. The sooner you stop comparing your road and journey to someone else’s, the better off you will be. I realize now that all stops along my career have prepared me for this one. Everything has prepared me for this moment and this moment will prepare me for the next. So for those who are stuck, and trust me I get it, have faith that you will not be forsaken. Don’t let the confines and constraints of the outside world hijack the thoughts in your mind and the passion in your belly. You/us/we can create and recreate ourselves a multitude of times in this lifetime. We are the engineers of our lives.

Appreciate you sharing that. What should we know about Apollo and Artemis Beauty by Equality™?
Apollo & Artemis Beauty by Equality™ was developed with a unique ideology – one that empowers every person to embrace their perfectly imperfect selves. The foundation for our company stands firmly upon pillars of compassion, integrity, inclusivity, and love. Our four premier products were created for all gender identities and skin types. We aim to build a collective of like-minded individuals who share our passions; who value hard work; who place an emphasis on ethics; who strive for perfection; who live life with grace and compassion; and who enjoy giving back. All of our products are PETA-approved as vegan & cruelty free. They abide by our standards of clean beauty, and are proudly manufactured in the U.S.A. We use green chemistry and biotechnology to create premiere formulations that deliver real results. Our products nourish your skin and feed your inner spirits – nurturing you from the inside out. All of the decisions and choices we made with our brand were deliberate, from using high end ingredients, packaging that maintains integrity of product, partnering with a family owned and operated lab, to being inclusive. Alpha, our Vitamin C facial essence, has the highest amount of L-Ascorbic acid allowed in market, it is a premiere product that will help reduce fine lines and wrinkles, and bring radiance to sun damaged skin. Our eye cream, Oracle provides a full 360 degree eye care experience. Where most eye creams only treat the under eye, Oracle treats the entire eye. With the power of Arabian Jasmine, Hawthorn and Orchid Stem cells, Oracle actually lifts the upper eyelid, and then we take it further by adding our high end peptides and Hyaluronic acid! Oracle, helps with the appearance of fine lines, wrinkles, puffiness, droopy eyelids and dark circles. We like to say it gives you ” Eyes wide open”. Visage facial mist is jam packed with high peptides, that will help lift, sculpt and contour your face and neck. It can be used under makeup or over to set. It is great as a refresher to use throughout the day and wonderful to take on a plane to prevent that dehydration. Our Omega Face Serum, is derived from sugarcane and we do so in a sustainable manner. Omega is excellent for cell turn over and to maintain a healthy microbiome on the skin. Essentially, Omega keeps skin healthy, hydrated and supple. It is excellent to help condition beards and also be used on other dry areas such as knees, hands, and elbows. All of our products have been tested on both male and female skin.

We’d love to hear about how you think about risk taking?
Without risk there is no reward. I truly believe the creation of my brand is the greatest risk in my life to date. I am, as they say, “all in”. Creating a skincare brand from scratch and launching during a pandemic may seem crazy to many, but in some odd way the timing seemed right. It’s a terrifying experience putting it all out there; your vision, money and passion for a new company, but it’s part of the entrepreneurial process. But I have faith in my products. My business partner is my chemist and with her 25 years of R and D, we deliver incredible products. Apollo and Artemis is my passion.


  • Alpha Vitamin C Facial Essence $87.00
  • Oracle Eye Cream $74.00
  • Visage Facial Mist $68.00
  • Omega Face Serum $62.00

Contact Info:

Image Credits
Jo Bryan Photography Wini Lao Photography

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