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Daily Inspiration: Meet Maxx Carr

Today we’d like to introduce you to Maxx Carr.

Hi Maxx, thanks for joining us today. We’d love for you to start by introducing yourself.
The idea of Trilogy Fungi was sparked with an interest in mushroom cultivation. I (Maxx) and my co-founder (Will) started discussing cultivating gourmet mushrooms and selling them to local restaurants in Phoenix and the Verde Valley. Eventually, our extensive research in mycology led us into the medicinal world of mushrooms and all of the incredible benefits these organisms offer. It quickly dawned on us that it would be much more sustainable and helpful for our community if we created mushroom supplements instead. The market had room for improvement, so we got busy formulating blends and making premium mushroom extracts with only the best organic and wild ingredients. The rest happened sort of synchronistically.

Through natural connections, genuine excitement, and passion for the mission, Trilogy Fungi became somewhat of a movement. When we shared the idea of our new passion project with friends and family, all we got in return was support. Friends were interested in helping us however they could, and that’s how we came to work alongside our other 2 project partners, Grant and Kevin.

Today Trilogy Fungi’s focus is opening people’s minds to how well holistic alternatives can create a happier and healthier you.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
While most of the milestones we’ve faced and connections we’ve made were fairly smooth and natural, we had to buckle down a few times and try not to give up. It took us over 2 years to launch as we organized the business end of our operation and completed the brand identity and business model. During those 2 years, there were several times that it felt like we would never launch. We took our time to ensure that when we finally presented ourselves to the world, we had an organized and cohesive mode of operation.

One major hurdle that slowed us down was sourcing quality products. We scoured organic databases for farms that grew all of the gourmet and medicinal mushrooms we wanted to use. We needed to verify that they used proper substrates and had quality practices ensuring the mushrooms were potent and plentiful in the right beneficial compounds and nutrients. Once we figured that out, we could start research and development, the enjoyable and exciting part that brings a real product to your medicine cabinet.

Because Will and I work full-time to support ourselves and our loved ones, we quickly realized that we would need help with this project, which proved to be an adventure in and of itself. It took us several business model pitches and dead weeks of no progress to find people that shared the ambition and vision that Will and I had for Trilogy Fungi.

It turned out that our good, reliable friends were the answer the whole time. Once we had our team together, the energy and excitement compounded, and the project gained momentum. Although we have had a successful launch and hundreds of people have enjoyed the benefits of our products, we are still in the beginning stages. We are always learning and growing at every step, and we love that!

Can you tell our readers more about what you do and what you think sets you apart from others?
Trilogy Fungi is truly a passion project and a movement. Our goal is to change the mindset about all mushrooms and their roles in western culture. We can do this by bringing awareness to mushrooms’ effective and side-effect-free healing abilities. We currently specialize in producing a pure and full-spectrum medicinal mushroom tincture that is made with organic and wild harvested ingredients. We utilize a dual extraction method that obtains many beneficial compounds like beta-glucans (and other polysaccharides), triterpenes, and other essential vitamins and minerals. Our standards include no added or unnecessary ingredients like grain, starch, sugar, or extra flavorings.

Our dual extraction tinctures provide a more concentrated and diverse delivery method for your benefit. One key factor that we stand by is that our medicines are made with the fruiting body of the organism (the mushroom) as opposed to the mycelium (root-like structure), which often leaves unwanted substrates made from grain in the final product.
We make our product knowing that we are creating health abundance for ourselves, our families, and our loved ones. Providing one more avenue for humans in all walks of life to reach peak health, puts a smile on our faces. It keeps us striving to expand the ways we can help people and get our message out there even more.

As we grow, we will expand our product base to include other mushroom products alongside our amazing tinctures. In the meantime, we encourage everyone to see how mushroom supplements can change their life when incorporated into their daily routine. We are always happy to answer any questions people might have and we look forward to connecting with interested and like-minded folks!

What do you like and dislike about the city?
Phoenix is a fantastic city to start a business in. It seems like there is a massive community of driven and inspired entrepreneurs. We have found that most of our success comes from mutually beneficial partnerships. We are so grateful to live in a place with many people interested in lifting their community instead of just themselves. Although Phoenix has many redeeming qualities, it is also so big that it can be a pain to stay connected with our friends and family when we are all so spread out. Despite the extra mileage, we are happy that half of our team calls Phoenix home and that it is a thriving part of our operation.

Contact Info:

Image Credits
Shane Gallardo Abby Avalon

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