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Daily Inspiration: Meet Malora Johnwell

Today we’d like to introduce you to Malora Johnwell.

Hi Malora, please kick things off for us with an introduction to yourself and your story.
My name is Malora Johnwell. I’m born and raised in Phoenix Arizona and am 33 years young. I married my best friend and highschool sweetheart Cedric and just celebrated 9 years of marriage this past February. We have 3 young children Hazel age 8, Nyjah age 3 and our youngest Neyo age 2.

My love for makeup really started while I was in high school. Since I was a young child, I have always been an artist and loved creating art, however I never really landed on a particular style of art and always just created something that was similar to something that I’ve seen and already existed.

I am also a performing arts dancer and had to apply my own stage makeup for our performances. I fell in love with the makeup application and there was no turning back from there. I had finally found an art form that felt like I could make my own.

From there, I later got involved with a modeling agency, who I later started to instruct for and where I taught others on all topics in the modeling world, including makeup application for photo shoots and runway. I am a completely self-taught makeup artist from a time before there was YouTube and makeup tutorials. I would read and educate myself with makeup books such as “Making Faces” by Kevin Aucoin and “5-minute face” by Carmindy (just to name a few) and took all I read and practiced on myself. I am one who is passionate about helping others feel they’re most beautiful in their own skin and also confident in applying their own makeup to achieve that confidence. So I started a second job at Sephora where I could impact as many clients as I possibly could. I learned so much in the 7 years I was there and really was able to gain a love for skincare as well.

I knew I wanted to also work on my own outside of a company, so I decided to become a freelance artist and offer my services for bridal, fashion, and personal makeup sessions to educate clients in a more intimate, personal setting. I booked my first wedding and had no idea how to price my services and or what I was getting into after being informed I would be working on 13 faces including the bride. I had enough knowledge of makeup and how long it would take me single handedly to complete the whole bridal party, so I was smart enough to bring in a fellow artist whom I worked with for help, and thank God I did. We were so exhausted. Thankfully, I had and used that as a learning experience for when booking future weddings.

Fast-forward to present time, after taking a break to get married, start a family back in 2013, and even after the most recent event being the Covid-19 pandemic, I decided to get back into the makeup industry and really focus on Bridal. I started my LLC as Stop & Envy Makeup, updated my kit, invested in lighting, and even had collaborations take place with a local bridal hairstylist and a salon in Scottsdale where I would have a physical location to meet clients if they didn’t want me to travel to them being a destination makeup artist.

I continue to educate myself through certification courses and am involved with many makeup community groups on social media where I also continue to learn from, sharpen and build my skill. I am now booking for 2022-2023 weddings and setting a goal to have every weekend booked. I feel so blessed to be part of such a supportive, caring, and loving makeup community and the fact that I get to do something I am extremely passionate about and love to all ends.

Never stop learning, always be true to yourself, and ALWAYS be your own kind of Beautiful!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?

Most certainly has not been a smooth road.

My biggest struggle along the way I would say has been not really knowing or understanding the importance of always capturing my work from back in the day. That alone has made it difficult to build a portfolio and clientele. I always got work from word of mouth which still takes place today, however still has had a dent in my growth.

Thanks – so what else should our readers know about your work and what you’re currently focused on?

I have decided to focus on bridal and special events with some editorial sprinkled in here and there.

I specialize in enhancing clients’ features and helping clients to learn how to achieve daily looks on their own to build their confidence and educate them on products and how essential it is to incorporate skincare into their routine in order to achieve the best makeup application finished look.

I would say I am known for always educating my clients even if it is a bridal application on the wedding day. I never steer away from talking to and educating my clients on makeup products, how to apply makeup for their face shape, or to achieve the look they are trying to achieve.

I am not one to learn something and not share it. I’m always excited to share tips and tricks and new techniques to make the makeup application process easier and faster. Newest and latest beauty products in the industry and would say that also sets me apart from others versus just being a makeup artist clients hired to apply their makeup.

Do you have any memories from childhood that you can share with us?

Getting into both my mother’s and aunt’s makeup to apply and practice on myself and my younger brother.

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