Today we’d like to introduce you to La’Toya Bray.
Hi La’Toya, please kick things off for us with an introduction to yourself and your story.
Revel Streetwear was created to fill a need in the streetwear industry. My daughter who was a former plus-size dancer struggled with finding clothes to wear to the studio.
We went to several dance shops and only one had a size 2X, but it wasn’t true to size. We ended up at JcPennys in the men’s section. No little girl wants to shop in the men’s section. We would go to dancing competitions where the sizes that fit her would be sold out before we arrived. There were plenty of times when we would walk out empty-handed.
The straw that broke the camel’s back was seeing my daughter in her high school performance wearing costumes that didn’t fit. At that moment, I asked my daughter if she wanted to create a line for her and her curvy/plus-size friends, and she said yes.
We originally launched as Revel Dancewear, but after four years and my daughter moving on we rebranded. At the same time, we realized that dancewear isn’t the direction we envisioned. Dancers wear street clothes. The only time you saw a dancer in a leotard is if they were in a special class.
That’s when we changed our name to Revel Streetwear.
Revel Streetwear allowed me to connect with my inner Tomboy who I’d hidden for years. The brand rejuvenated my love for sneakers and streetwear. One of our goals is to celebrate dancers with curves by creating streetwear that allows them to celebrate themselves in their most fearlessly unapologetic way.
All of our releases are limited or small batches to make our brand sustainable. We also use the slow fashion method to ensure our releases are intentional and don’t add more waste to the land fields.
Our latest collection is titled metamorphosis, which will be released on June 17th. The collection honors the transformations within the community and Revel Streetwear as a brand. We see our community transforming professionally and personally. We wanted to honor those transformations and stories.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
No, it hasn’t always been smooth for us. After 6 years we’re still in the development stage. At first, we started as a dancewear brand now we’re focused on creating streetwear that is true to size, sustainable, comfortable, and authentic.
Finding our voice was the hardest.
Streetwear in the plus-size community has its issues like most fashion. Whether it’s a lack of sustainable options or finding streetwear that’s true to size. Our goal is to help address those gaps and sometimes it’s not easy to express.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am an IT Busines Analyst for an entertainment company. I enjoy what I do from a technical standpoint. At the same time, I love being creative. I always say that I need both in my life.
I am most proud of working while raising three kids and launching a business that I knew nothing about. Does anyone know what it takes to launch a business? I’ve always wondered. Outside of those accomplishments, I am most happy when I am contributing to others’ success. I ultimately want to provide value while giving back to my community.
I think what sets me apart is I genuinely care about people. If I was rich I would probably donate a large portion of it to causes I am passionate about. Philanthropy is near and dear to me. I hate seeing people struggle. That may be because I struggled so much and I do not like seeing others experience the same.
We all have a different way of looking at and defining success. How do you define success?
Success means doing what makes you happy and encourages you to feel like your most authentic self. I believe the definition is extremely personal and means something different to everyone.
- T-shirts are $35-$45
- Sweatshirts & Hoodies are $65-$75
- Custom T-shirts start at $60
- Custom sweatshirts start at $125
- Socks, pins, and beanies $15 – $35
- Website: www.revelstreetwear.com
- Instagram: Instagram.com/revelstreetwear
- Facebook: Facebook.com/revelstreetwear
- Twitter: Twitter.com/revelstreetwear
- TikTok: @revelstreetwear
Matt Young Photography and Jaron Q Photos