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Daily Inspiration: Meet Jeff Sutton

Today we’d like to introduce you to Jeff Sutton. 

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
While in college at Northern Arizona University up in Flagstaff, Arizona, I started posting videos on YouTube, featuring automotive content as an outlet of expression for my interest in cars and trucks. The videos started as talking head videos with nothing overly interesting happening like I imagine most people start. Some of the content I wanted to produce I would run by people I knew and a few told me that wouldn’t work. Some of those videos are now some of the more popular videos on my YouTube channel so it’s pretty funny to look back at. I started making trips to Phoenix where I got to experience the car scene and explore more opportunities for content. I moved to Phoenix after graduating and became fully immersed in the car scene in the greater Phoenix area. This offered a lot of opportunities for content and connections until COVID hit and along with the city shutdown, all of the car events had to be canceled. Things were pretty grim as my options for content went down and I had to create with what I had available which led to a drop in content production. Like many others I started to hear about a new app called TikTok started making the rounds. I finally decided to download the short-form video app and decided to start posting shorter versions of some of the content I had on YouTube. The very first video performed far better than it did on YouTube, getting over 80,000 views in just a few days compared to a little over 2,000 views on YouTube. This not only helped revitalize my passion for creating automotive content but provided me a new additional outlet where I felt I had more reach than other platforms. The city started to open back up little by little and I was able to start attending car shows again and now had new mediums for content which inspired me to explore new forms of content as well. In conclusion, after several name changes and thinking about what it takes to develop a brand, a lot of what I have now came from passion and consistency for what I was doing to lead to over 53,000 followers on TikTok, 769 subscribers on YouTube, and 3,258 Instagram followers as I am writing this. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
I had people telling me some of my ideas would never work and some of those videos are some of the more popular videos on my channel. It’s hard to know where to start or how to break mental blocks on content because there’s not exactly a guidebook to do it. I think a lot of what makes being an automotive enthusiast so great is the car community. With the pandemic, a lot of that got shut down and definitely slowed my ability to produce certain content types, but also forced me to explore new options like TikTok. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I create automotive content. Some of it is just for entertainment and some of it is informative or opinionated. I think I am most proud of creating content in Phoenix. I get all sorts of questions and guesses on where some of the content comes from and it’s nice to see these guess for California, the East Coast, or even the Middle East or Europe. I think it just goes to show that there are lots of areas that can go unappreciated just because you don’t see it all the time so I like to think I’m sharing the Phoenix car scene with the rest of the world the best I can. I would say on a very basic level what sets me apart from others is my work ethic and creativity. I am usually one of the first to arrive and last to leave at certain events and find myself traveling all over Phoenix and even other parts of Arizona. I think it’s important to look at what everyone else is doing, so you know what you can do different. 

Is there a quality that you most attribute to your success?
In addition to work ethic and creativity, passion is a big one. Without passion for what you do it’s easy to get burned out or forget why you’re doing what you do. 

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