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Conversations with Terri Hernandez

Today we’d like to introduce you to Terri Hernandez.

Terri, we appreciate you taking the time to share your story with us today. Where does your story begin?
As long as I can remember, I (Terri Hernandez) have enjoyed baking and cooking. For me it is relaxing, creative, and brings joy to other people. I baked my first pie, on my own, at age nine. I also won a purple ribbon at the county fair (highest honor) for Gingerbread as a member of the 4-H group. I didn’t even care for the flavor of gingerbread at the time.

I don’t quite remember when I started making fudge, or even why, it just sounded good. It was around Christmas time when I was a young teen Mom with two children. Eventually, I was making fudge every Christmas and it became a tradition with my family. Every Christmas, I’d be asked if I was going to make fudge! Of course, I obliged.

It wasn’t until years later when I was contemplating starting my own fudge-making business, that my Mom told me some family history. My biological Grandfather and biological Father (who I had limited contact with) also used to make fudge every year around the holidays! Apparently, it was a family tradition! Who knew!? I am assuming it’s in our DNA…possibly a long line of chocolatiers from the Middle Ages?

Around my mid 30’s I was working in the healthcare industry as a marketer, I didn’t have passion for my job, and I wasn’t happy. I started questioning my career choices. In search of something to bring me joy, I began making fudge and treats to take to work for my co-workers. Several of them would tell me, “you should sell this” or “you should open a store and make fudge.” I would laugh it off and say, “Yeah, and I will call my shop Fat Girl Fudge!” they all thought that was hilarious! Little did they know that my joking and witty comebacks in regards to my weight were really just a way of covering up my insecurities for being the fat girl passing out treats at work.

So here I am today, in the business of making fudge, a passion that was unknowingly passed down through generations. I’m still ‘fat’ but embracing my authentic self, imperfections and all. Loving everything Fat Girl Fudge has evolved to stand for.

I look at myself now, 58 and starting this venture for the 2nd time. Realizing that anyone can do anything, at any time, as many times, at any age, no matter what labels are given to you.

At Fat Girl Fudge, we believe that no one should let that ‘3 letter word’ define them. ‘Fat’ is just a descriptor; it’s not a bad word and it shouldn’t be used to define someone’s future or how much potential they truly have. Like our tagline, “It’s what’s inside that counts”! Fat can be smart, Fat can be confident, Fat can be beautiful, Fat can be successful, Fat does not mean you deserve less of or are unworthy of joy.

Fat Girls Fudge’s mission is not only to provide delicious handcrafted fudge but to use the brand to empower young men & women! To give them the confidence and coping skills to be more than just descriptors that hold weight and potentially hold them back. Fat Girl Fudge is committed to supporting local youth groups, sports teams, etc., we are focused on empowering young men and women teaching them valuable life skills, self-esteem, confidence and entrepreneurship. For more information or to suggest an organization for us to support, please email us at terri@fatgirlfudge.com.

I want to thank everyone who has helped me along my journey here, family, friends, and strangers who have become friends. Enjoy the fudge!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Terri started the business years ago and was doing great, was in the process of finding a commercial kitchen and working with AJ’s Fine Foods to get her product in the store, but her partner fell ill with cancer and over time the business faded away. Years later, Terri went through a major life change, had just left her boyfriend of several years, moved in with her son to get back on her feet, then lost her job due to Covid. It was this point when Terri decided to go full time and re-launched the business with her daughter in law. Since then, it’s been smooth sailing!

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Fat Girl Fudge specializes in hand-made fudge. Not only do we have standard flavors like chocolate walnut and maple walnut, we also feature vegan/keto versions of our fudge and a new limited time specialty flavor for each month. In March, we featured a Creme de Minthe and chocolate cookie fudge, May was coconut macadamia with chocolate caramel drizzel. We have a lot of fun with our product and our ‘Hype Crew’ at events and online. Our branding is unique and easy remember. We also have a website and have figured out how to cold ship fudge at an affordable rate to all 50 states.

Pricing:

  • $18 Fudge Brick
  • $16 Vegan/Keto Fudge

Contact Info:


Image Credits:

Alex Koupal

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