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Conversations with Mike Arseneault

Today we’d like to introduce you to Mike Arseneault.

Hi Mike, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I guess I might describe myself as a bit of a renaissance man with a vision and passion to elevate the arts and culture. I’m relatively new to the Scottsdale area (from Portland and previously Toronto) and bought a condo here a few years ago in Old Town and also travel (pre-covid) extensively to Oregon, Canada, and love discovering new culture, art, and food through international travel. My corporate career has been in marketing leading brand strategy, marketing, and experience at Nike, HMV, Second Cup (the leading specialty coffee retailer in Canada) and Levis (advertising).

In 2017, I started my own brand studio called RecreateNow and over the past several years have helped progressive small businesses, non-profits, and theatre organizations bring their visions to life with better marketing and communications strategy, design and branded experiences. I’m an avid foodie and innovator (I love to create bold flavors and consider food as art and a reflection of culture) and theatre artist (singer, actor, director, producer) and founded the Facebook groups ScottsdaleAZFoodies and ScottsdaleAZHappenings to help connect these communities and elevate the best-of-the-best services and experiences. At the start of the pandemic, I helped local business by bringing forward hope, new ideas, and supporting their new reality of moving from in-dining to takeout and pick-up. As theatres were closed down, for arts lovers, I shared out several “quarantunes” of me singing favorite songs from musical theatre to help bring some light in the darkness. I also helped ideate with a local theatre company around the future, created a digital gallery for artisans on the Oregon coast, and wrote and published a book called “Storytelling” which celebrates heritage and cultural icons and invites the reader to step up and help create the future.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I think every obstacle and struggle along the way has just made me stronger. Starting your own business is a risk and creating a solid vision for what you want to stand for and to utilize the skills you’ve acquired and new skills you want to learn and figuring out the best way to serve yourself and your community is a delicate balance. My desire now is to push myself to do things that might have scared me before. In 2018, I created, produced and starred in my own “one-man musical” revue called Stages: An Intimate Evening of Songs From The Broadway Stage, which told the story of my life on theatre stages – both amateur and professional, which I am very proud of and which was really well received. I was apprehensive when I decided to audition for my first paid musical theatre production in Scottsdale. Happily, I was pleased to be cast and excited to be part of the vibrant Arizona theatre community. Sadly, our production was shutdown after two rehearsals due to Covid. Getting people to think differently about the future is always a challenge especially with people, who may be set in their ways. I believe success is about coming together to achieve common goals. I want to leave my mark on my work and ensure that people who experience it come out just a little bit better. I like to make things better, not just different. The pandemic was a challenge due to the isolation but I channeled that into creating work that made a difference. During this time, I was also diagnosed with Melanoma but thankfully it was removed and I have been cancer-free for well over a year. My glass is always more than half full. I am blessed and thankful.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
These days I consider myself a storyteller in every aspect of my creative life. As a marketing, I use storytelling to bring the virtues of great brands and experiences to life. As a theatre singer and performer, I use storytelling to inhabit characters and bring truth and beauty to the stage. Through my passion for food culture, I use my skills in storytelling, design, food prep, photography and plating to bring to life the ingredients is a way that connects to foodies and inspires them all to raise their game. As a designer, photographer, and writer, I use my creativity and unique point-of-view to bring dimension to things that might seem ordinary to make them extraordinary. My recent book “Storytelling” is a great example of that and also how a powerful connective theme like “create the future” can touch us all is a way that is positive and motivating. I’m known as a community leader, enabler, creator and activist wherever I live. My boundless energy, curiosity and skills separate me from others and my work is consistently premium and creating a new north star for every experience.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
Anyone including innovative small businesses and innovative consumer experiences, theatres and arts organizations, creators, storytellers, and food leaders who have a passion for elevating arts, culture, food culture, and heritage and cultural preservation can reach out to me at:

Follow my growing local FB and groups: and on Instagram

Contact Info:

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