Today we’d like to introduce you to Carmen Guerrero Rodríguez.
Hi Carmen, we’d love for you to start by introducing yourself.
I’m a Latina mom of 3 girls. I Stay home most of the day with my 2 youngest girls Josie 5 years and Julianna, 4 years old they are 10 months apart, and my oldest, Lu, 12 years, and I work at night. I have 3 girls who motivate me to be more and better, to follow my dreams. In May 2020, My husband Jose got me a circuit so I could start working on my dreams. I love wearing graphic shirts and band shirts. I like to be comfortable and feel cute in style. I started using my circuit in July 2020 and wanted to create a brand that would make all types of moms feel comfortable and confident. I want to make shirts for all types of moms, single moms, moms of girls or boys, 9-5 working moms, SAHM moms, moms of 1 or 4 kids, dreamers moms, and all moms who struggle every day. I want to make shirts that express our feelings to take back our womanhood and Mother Hood, to make us feel powerful, empowered, and confident in our bodies. To stay stylish and on-trend by Creating Custom shirts to feel proud even on our lowest days. I also make mugs, tumblers, and wine glasses To remind us by dinking our coffee our “mama juice,” as I like to call it (wine). I believe the if we feel comfortable in what we wear, our day is better if we are in an office or running after our kids or doing errands, relaxing at home, drinking our mama juice on a Friday night, or watching our favorite show, or even reading a book but to feel good about our selves.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
When I started, it wasn’t easy, and that’s what, to this point, motivates me to keep going. I always had my husband’s support 100% and my parent’s support as well. So I decided I needed to start for myself and my girls and my family. I didn’t have savings, and I only worked part-time and well had my girls, my husband Jose helped to buy merchandise so I could star. I knew it wasn’t going to be easy because I didn’t know where or when to start, but one day I just did, and heck yes, I was scared and had a lot of f doubt, but I was soo excited to go for it. I didn’t have any idea of how even to use the circuit. I am more hands-on, but I didn’t know anybody to help me. I love to learn, especially from others, but I didn’t have anyone to help me, so YouTube became my teacher. I made many mistakes, but I still do, and I still learn every day. I started with a budget. I begin with vinyl and Gilan shirts and water slide style designs on mugs that I got at the dollar store with wine glasses to add vinyl. I got some Starbucks cups and added some vinyl as well. I booked my 1st pop-up, and I only had 9 shirts with 4 different designs, 4 mugs, and 4 Starbucks cups. I used my parent’s table and got a table cover from Walmart, and I was so scared, but I said let’s do it!!
On my 1st sale, it made me feel so good and happy to hear another woman’s other mom’s feedback on my shirts and my cups. Their words give me butterflies and the courage to keep going to this point. After almost 2 years, I still get them, and it’s an amazing speech feeling. Nd just by little, I started doing more, even though sometimes I didn’t sell anything, and it made me feel like a wasted of time and money, but I brushed it off and pulled myself back on. Especially when my laptop broke, I thought it was a sign I needed to stop, so I took a break, but my husband later surprised me and got me an iPad. We invested in a heat press, and it got me back on track and decided to make new stuff; I pulled myself in and decided to make time! Late night and even wake up my girls early so I can continue on my goals, my dreams to create designs and logos that stand out to connect with other moms. I decided to make a list of things I needed to become better. I started to save some money after each sale, each pop-up from $5-$30, and checking off my list from tables, more merch, and things my husband needed to make me my type of cup display, even shirts displays to get my permits and make it legit. The day I decided to get my LLC, I cried out happiness! I was scared to get it, but I did; it was my biggest decision. It meant I HAD to put all my 100% in, and it was a perfect day. It gives me the courage to keep going to knock on those doors again and believe in myself like if I returned recharger.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Im known as “Rad mom shop”, everything I do is for mom. I make mom phrases to empower MOTHER HOOD bad mom Club, as a reminder that we are badass moms. I like to make unique Shirts the empower women as well Moms. After learning and researching how to make my shirts better, I like to use sublimation. I still use permanent vinyl, but I like the comfort of sublimation on the shirts. I use sublimation on my mugs and tumblers as well. Every time I get an order, I get so excited because I make them out of my room literally the my husband remodeled for my needs for the business. I live in an 2 rooms apartment, and I don’t have a studio or garage or anything fancy yet. I put so much love, pride,time and dedication into each orders. I love to engage with my customers, answer all their questions and keep them updated as I do their orders. I love to have communication with all my customers. I make all my crafts with love and pride.
Any big plans?
My big goal is to teach and show my girls to be confident, believe in themselves, and always feel comfortable in their skin. My big dream is to have a shop. A shop for moms and women where they can go and find a shirt they can wear dress up or casual, find an outfit that they can feel fierce and cute without being too much or out of their comfort zone. A shop that gives a good vibe and support like a club or a sisterhood. Have a space to teach skills that will help moms and women grow in different ways—a space to vent and have the all-girl vibe moment. A coffe nd as they shop around. A safe place to feel good and not guilty because “the laundry wasn’t done” a place to talk nd vents about the hood nd bad of each mom Journey and feel ourselves and connect with other moms and not feel alone. To enjoy the coffee without getting cold, pick a nice book. A shop I can support other local women who own small businesses, to give the opportunity to grow as well.