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Conversations with Anne Zimmermann

Today we’d like to introduce you to Anne Zimmermann.

Hi Anne, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
It all started with street art. I used to do hula hoop and led shows aka “Soluna flowart” in the summer, and in tourist areas two years ago, I stopped because of the corona regulations. However, I was missing the unique clothes for my shows because everything I could find was never 100 percent what I had in mind. So I started “spicing up” my clothes and finally started designing and sewing them completely. That’s how I began to connect the fairy dance dresses with everyday wear more and more. In 2017 I founded “Pocaluna.” What might be interesting is that I live in a converted truck with my boyfriend. There is also my small tailor’s workshop. Living and working in a home on wheels is the best thing for me.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Oh, I have to say I hardly had any obstacles in my way; everything came together divinely.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I design and sew clothes for women who value sustainability and love it feminine and playful. From designing, cutting, sewing, coloring, modeling, photographing, and shipping, everything is done by me alone. My inspiration often comes from dancing with the hula hoops, nature, mythology, and the materials I have in front of me. The unique thing about me is that maybe everything somehow has a soft romantic swing, even the hand-dye. I don’t know what it is exactly, but every designer in this area has their handwriting, just like me. Almost every piece is one of a kind.

In terms of your work and the industry, what are some changes you expect to see over the next five to ten years?
Nope! I like how it is. I have two hands and don’t want to expand or let others work for me. That’s not my way and would deprive me of my free and independent life. I like that everything is small and manageable, and I get along well. I don’t need much to be happy.

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