Today we’d like to introduce you to Genevieve Martin Del Campo.
Hi Genevieve, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstories with our readers?
I first started this business as a hobby back in 2018. I started slow because I was a stay-at-home mom with an infant and two-year-old, so my time and energy were thin. Although I had a two-year-old, I still felt like a new mom. Having to deal with other people’s opinions on what I should and should not be doing while dealing with postpartum depression was overwhelming. That is when I bought my first mom shirt. I don’t know what it was about that shirt that made me feel powerful and confident, but it was a game changer. However, the shirts I found online were women’s sizes that fit too snug or shrank in the wash. I wanted something I knew would last and be comfortable wearing no matter what I was doing. So, I decided to make my own! Then I started selling them so other moms could feel the same way I did while wearing them. Since then, I have added Fatherhood and toddler designs, mugs, and keychains. We offer something for the whole family! I have also recently been allowed to display and sell my items in a store! You can now find my items at Retail Therapy AZ, downtown Glendale. This is no longer just a t-shirt line. It is now a brand with a mission to comfortably and confidently live life.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
It has not been a smooth road. I have to be honest; initially, I didn’t know what I was doing or how to market myself or my shirts. So, when the engagement and interest began to fall off, I would create a new design! By the end of eight months, I had A LOT of designs. That is when I decided to take a break and re-evaluate how I was doing things. After a year off, I returned with just three designs and went from heat transfer vinyl to screen printing; I also learned how to market and network to keep my brand and shirts out there for customers to see and hear about. Then there are the personal struggles. I am a mom of two toddlers, a full-time employee, and from 2019-2021, a full-time ASU student. Things were hectic for a while. Sometimes certain things had to take a back seat, and sometimes, it was my business. Now that things have started to smooth out, I can focus more on my business and brand.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
This business originally started as a t-shirt line for moms. However, it has now become a brand. We not only offer shirts for moms, but we offer shirts for dads and toddlers too! We also offer mugs and keychains, and as it grows, more will come. What sets me apart from others is that the shirts I offer are made to keep you comfortable. Whether you are running errands, going out to dinner or a movie, or just lounging around the house, my shirts are of quality material with designs that are made to last wash after wash. What’s even better is that there are no special care instructions! As busy parents, the last thing we want to worry about is whether or not another shirt will shrink in the dryer. When it comes to what I am most proud of, I’d have to say it was when a mom walked up to me at an event and said, “when I wore your shirt, I felt like I could do anything!” That is what I want my customers to feel like. I want them to be comfortable and confident not only in what they are wearing but also in themselves.
Any advice for finding a mentor or networking in general?
I’d say sign up for any pop-up events that you can. These events are how I keep my brand and products out there. They are also where I’ve met so many great people. From great customers to amazing business owners, pop-up events allowing you to display and sell your items are a great way to make connections and friendships.
- Shirts – $25-$27
- Tanks and Muscle Tees – $20-25
- Mugs – $18
- Keychains – $10