Today we’d like to introduce you to DeSheania Martin.
Hi DeSheania, thanks for joining us today. We’d love for you to start by introducing yourself.
To be quite honest, I started The Boujee Auntie Brand at a time when the world was sitting still, in solitude. I began this brand by working from home in the heart of the Pandemic (Spring 2021). I was working virtually 8-10 hour days in my corporate career while also virtually serving the community within social and civic organizations; I give my dedication and time to.
I had recently experienced the loss of a dear relative so, between zoom fatigue and grieving, I needed an outlet. I am an introverted extrovert and have realized that I love being with family and friends yet when the pandemic took that away I had to adjust in my way of not being able to see my core group as I did before.
I needed to find my joy back so on March 26th, 2021, I created a lifestyle brand; The Boujee Auntie. The Boujee Auntie is a lifestyle collective that started with 5 of my personal friends and has now grown to an astounding 12K+ Professional Black Women Worldwide between the ages of 22 to 81 who have embodied the new normal” Black Luxury”.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I have had to overcome many challenges for the Boujee Auntie Brand such as continuously outsourcing to create partnerships locally. It starts at the home base so reaching out to many companies has been discouraging at times but, for every “NO” there is always a “YES”. I hold monthly meetups worldwide; researching venues has also been very challenging with some locations.
A lot of venues either are not able to accommodate capacity levels or venues have closed permanently. Holding social gatherings is always a think tank session that is thoroughly planned in advance to execute a flawless experience for all who attend. The main lesson in all of this is Balance. Balance is so important to me and to be honest you can not pour into a vessel from an empty cup.
I pride myself on doing one self-care activity every week. It can be purchasing my favorite Meal at Taco guild to getting a Facial at Counter Culture Esthetics, sitting on my couch reading a good book in complete PEACE, or having Brunch with my BFFs at Maple & Ash. Balance keeps me centered.
Alright, so let’s switch gears a bit and talk business. What should we know?
The platform of the Boujee Auntie Brand is to craft and curate content with Luxury Brands & Experiences both Black-owned as well as mainstream. I want the world to know that Forward thinking, Social Presence, and Representation; are only the cusp of what society has defined as acceptable.
Representation matters whether it’s within the communities we serve, the workspaces that employ us, or the Luxuries we like to indulge in. The core value of my brand is to help Black women continue to thrive at our level despite what society portrays, despite what age we are, and despite what success or luxury is traditionally viewed as.
I am most proud that my brand has built itself with so many members in one single year. 365 days is short depending on how you look at it but, my days are long and fulfilling. I am most excited about the Future of the Boujee Auntie Brand. The people I will meet, the experiences I will embark upon but, the love through this virtual sisterhood that is everlasting and can not be erased.
What makes you happy?
My world of happiness is complete with my family and best friends; they continue to pour so much into my life and that continues to sustain me and ultimately keeps me happy.
- Website: www.theboujeeauntie.com
- Instagram: firstname.lastname@example.org
- Facebook: @Black Boujee Women who just Love Being Boujee/community group